The Four Pillars to Freeing Yourself from PR

That title was misleading, we apologise – everything aside from the Four Pillars and PR bit, because this session includes PR, Four Pillars and a great story – but it’s not about wanting to leave PR. It’s about how a PR professional turned a side hustle into one of the most admired gin brands in Australia.

Matt Jones has worked as a communications consultant for the NSW Government, for Jack Morton Worldwide in strategy and creative and became a co-founder in Four Pillars in 2013.