The Future of ‘Digital First’ Brand-Building? Staying In Control Without Taking Ownership Away From Consumers

Speaker: Daniel Posavac, CEO, Bonsey Jaden

November 6, 2019

Today’s digital first marketing economy requires a fundamental shift in how we approach brand-building. While it may seem like your customers are everywhere, on every channel, they are not. Today they are on Facebook, tomorrow they are on Instagram, next week they will be on Snap.