The High-End Workout: How Technogym Appeals to the Luxury Consumer

Australians take their fitness very seriously, but while the majority of gym junkies will be members of mainstream chains, there is one brand that has made a name for itself at the higher-end of the market.

Technogym has been in operation since 1983, creating technically advanced gym equipment from quality materials for some of the biggest brands including premium fitness clubs, five star hotels and elite sports teams. It also targets high net-worth individuals, having fit out more than 200,000 private homes worldwide.