The ICONIC Rebirth: How to Build An Enduring Brand

Date: 19 March 2025

Marketers are being pressure tested right now. And during times of increased economic uncertainty tends to come an increased fixation on activities typically associated with the bottom of the funnel. But does over emphasising short-term gains come at a larger organisational cost? Hear from The ICONIC CMO Joanna Robinson, on how breaking a few of the rules and ecom conventions led to iconic brand building initiatives which are paying dividends. Delegates will get to peek behind the curtain on a game changing rebrand.