The New World of the Travel Brand

As the needs and habits of travellers evolve, both at home and abroad, the role of brands is changing, too.

Over the past few years there have been a raft of reviews leading to brands adjusting, adapting or even making wholesale changes. From national carriers to national identities; American Airlines to Air Tahiti Nui, Bhutan to Bolivia, brands are responding to the shifting expectations of the traveller and the new travel norms.