Date: 19 September 2024
Join marketing leaders from the Australian Grand Prix and WongDoody and as they delve into the transformative journey of the F1 Australian Grand Prix, highlighting its success in diversifying fan experiences and setting new benchmarks in fan engagement.
This session will explore how strategic off-track experiences and innovative digital solutions led to unprecedented achievements, such as selling out a non-race day Friday for the first time and achieving record-breaking ticket sales. Drawing on research from the "2024 Fan Engagement Playbook," the speakers will provide actionable advice for sports marketers on how to enhance fan engagement in the ever-evolving digital landscape by creating a comprehensive engagement framework that resonates with fans’ desires for community, social connection, and the thrill of the sport.
