The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business

Speaker: Elsie Cheung, Chief Operating Officer, South China Morning Post

November 7, 2019

The South China Morning Post’s digital transformation story has been touted as a true success story by the Asian news media. For we know that the last decade has been one of managed decline for most publishers, as print advertising revenue has moved over to the online world – where ad dollars are mainly spent with the Google and Facebook duopoly.