The True Influence of Influencers Across the Asia-Pacific Region

November 7, 2019

They are eternal questions for marketers. How much influence do influencers really have? And how do you accurately measure the return on investment?

But despite the fraud and fakery that has plagued the segment, there is no denying the significant reach and engagement some influencers achieve. And so, in this session, there will be a deepdive into Kantar research showing that 52% of people across the APAC region discover new brands or products through the influencers they follow.