The Unique Marketing Journey of Mars

Speaker: Nicole McMillan, Vice President Marketing, Mars Wrigley AMEA

November 7, 2019

As one of the largest privately held companies in the world, Mars has a unique approach to business as well as marketing. The company has a host of household name products such as M&M’s, Snickers, Skittles, Uncle Ben’s Rice, Dolmio, Twix and Whiskas, as well as the Wrigley brands Extra, Doublemint and Eclipse – and of course the Mars bar itself.