Thriving Brands in an Age of Cultural Dissonance

November 6, 2019

Cultural dissonance is all around us. Every day, real people are at war with themselves, trying to resolve the tension that exists between the deeply-held values encoded in them from birth and the new cultural trends that challenge those beliefs.

For example, being body proud in an age of increased obesity. Or how the deeply-ingrained value of inclusivity is being challenged by rising racial divisions almost everywhere.