Turning Brand Tracks into Culture Moments

Date: 27 April 2023

Creating music for brands is a tried and tested method to stimulate engagement via the ultra-powerful passion point that is music. But how do you ensure the content and indeed the music travels beyond typical paid media channels?

The answer is to officially release the track – driving your brand message into earned channels like Spotify, Apple Music and YouTube. If done correctly, brands can harness fandom and channels in a way that far exceeds the world of advertising and into the culture that connects with fans worldwide.