Understanding ‘Bleisure’: The New Trend of Mixing Business Trips with Leisure Travel

New research from Expedia will map out what influences ‘bleisure’ traveller decisions including their preferences, priorities, resources and financial factors, as well as what makes a destination appealing.

Delegates will gain a deeper understanding of how to reach, engage and convert bleisure travellers. The session will include actionable insights and the lowdown on destination marketing strategies.