Understanding the Retail Outlook for 2025 with Roy Morgan

Date: 19 March 2025

Entering 2025 Australia is an economy under pressure – the cost of living is the most important issue and all eyes are on the Reserve Bank, and whether, when and how much they will cut interest rates..

These macroeconomic forces have a big impact on the retail industry and the underlying trends shaping the retail outlook which includes big increases in online spending and the rise of Temu, Shein and Amazon, the rise of in-store retail media as well as customers delaying important purchase decisions to take advantage of important sales events such as Black Friday which is changing the tempo of the vital pre-Christmas sales period.