Updating the Antiquated Model of Sports Sponsorships

Speakers: Ben Wood, director, marketing and media performance, financial advisory, Deloitte, Shanghai; Matt Rudd, chief executive officer, SportsXGlobal.com

7 April, 2022

The world of sport and media continues to progress at a rapid pace. Developments in digitalisation and programmatic has shaped some of these changes, but largely sports sponsorships still remains a traditional process confined to a 'black book, mobile phone' approach.