Value of Purpose: How Backing Customers for Over 172 Years Has Readied American Express for the Future

Date: 8 June 2023

In this session, hear from Naysla Edwards, VP Brand, Marketing & Member Experience, on how American Express, since its inception, has looked to find new ways to enrich the customer experience.

Even as the business has transformed – from freight forwarding, to travel and cards, to innovative digital products and services – one thing has remained constant: the commitment to earn customers’ loyalty for the long haul.