Welcome Back: The State of Entertainment in New South Wales’ Return to Tourism

Speakers: Francis Coady, chief marketing officer, Havas Media Australia; Kathryn Illy, general manager, consumer marketing, Destination NSW

Date: 21 July, 2022

From the bushfire crisis in 2019 to the lingering fallout of COVID, New South Wales' visitor economy has reckoned with an unprecedented era of crisis. In looking to reconnect with visitors and reestablish the state's opportunities as the world opens its doors, Destination NSW needed a campaign that would make its message clear.