Presentations Video

What’s the Role of Brand Purpose for Tourism Brands in the ‘New Normal’?

· Darren Wells

Speaker: Carolyn Childs, CEO & Co-Founder, MyTravelResearch.com

March 12, 2020

Purpose driven brands have been a key talking point for the travel industry, attracting rising interest and scepticism in (almost?) equal measure. As Australian tourism faces one of the most challenging periods in its history what role can brand purpose play?

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