Best of the Week

Why Boring is Better at the TV Upfronts

October 20, 2018

Welcome to Best of the Week, written as the television industry’s 2019 upfronts season begins to unfold.

And a conversation I had with a media agency boss at the end of the Nine Upfront presentation on Wednesday night sums up the reason the networks do it.

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here