Why Every Comms Brief is a Behaviour Change Challenge

Date: 27 March 2025

Elly Hewitt, national CEO of alt/shift/ will deliver an insightful session on how to harness behavioural insights to transform public relations strategies and deliver creative campaigns that truly shift the dial. In this dynamic talk, Elly will explore how PR agencies can interrogate client briefs more deeply to deliver more out of the box and impactful campaigns with creativity at its heart.