Why Have We Got It So Wrong When It Comes to Marketing to Gen-Z?

Date: 7 November 2024

In an effort to obtain column inches we’ve been sold a lie when it comes to Gen-Z and have lost touch with this audience.

Too often, marketing speaks to a caricature instead of the real Gen-Z. Yes, there’s differences in the youth of today but it’s much more subtle than we’ve been led to believe.