Why Radical Transparency Could be the Answer for Financial Brands

Speaker: Nicholas Lembo, Country Manager, TransferWise Australia

Finance and transparency are two words that are not often thought of as complementary, but one brand has decided to build its marketing on what it terms as ‘radical transparency’.

TransferWise began in 2010 as a solution to sending money around the world cheaper and more efficiently for consumers. Since then it has grown to 11 offices, 1,400+ employees and over four million customers.