Why Sports Marketers Should Help Rebuild Community Sport

Date: 24 August 2023

While it may not be an obvious marketing strategy, there is strong reason and evidence for marketers to seriously consider their roles in supporting community sport.  

In this session, Associate Professor Sam Elliott, will emphasise key findings from three-interconnected studies about youth sport participation, health-outcomes during the COVID-19 pandemic, and parenting involvement, to highlight the merits, opportunities, challenges for energising volunteerism in Australia, and as a result, create opportunities for marketers that are extremely valuable but not obvious.