Worldbuilding: The Evolution of Brand Building

Date: 28 May 2025

Join Amplify as they explore how brands can harness worldbuilding strategies to create fandoms, with immersive storytelling that puts audiences at the heart.

Worldbuilding is a tool that film directors and novelists have used for decades to create compelling and engaging environments for ideas, characters and stories to live in. But how can brands also construct these connected worlds, and create storylines and environments to put audiences at the heart of their narratives?