Mumbrella Travel Marketing Awards 2026

Australia’s dedicated travel marketing awards

The Mumbrella Travel Marketing Awards recognise the thinking and ideas shaping the future of travel marketing in Australia.

From powerful campaigns and bold creative to standout brand launches, innovative use of technology, impactful storytelling and influential content creators, the awards celebrate the work shaping how people discover and experience travel.

With 21 categories spanning creativity, strategy, innovation and industry impact, the program reflects the full breadth of marketing excellence across the travel and tourism sector.

It’s a moment to celebrate the brands, creators and agencies driving growth and producing some of the most impressive work in the industry today.

Winning sets the benchmark.

CHECK OUT THE (REVAMPED) 2026 CATEGORIES

Best Use of Content Marketing

Best Celebrity or Influencer Campaign

(NEW) - Content Creator of the Year

Best Brand Partnership

(NEW) - Best Use of AI

Award for Bravery and Innovation

PR Idea of the Year

Marketing Campaign of the Year

(NEW) - Creative Excellence

Best Campaign With a Small Budget

Social Idea of the Year

Best Brand Launch - (NEW)

Marketing Agency of the Year - (NEW)

PR Agency of the Year

Travel Marketing Team of the Year

Travel Brand of the Year - Accommodation - (NEW)

Travel Brand of the Year - Land, Sea & Air - (NEW)

Travel Brand of the Year - Destination - (NEW)

Media Brand of the Year - (NEW)

Print Publication of the Year - (NEW)

Tourism Impact Award - (NEW)

First entries due at midnight on 5 June, 2026.

VIEW THE ENTRY CRITERIA

START YOUR ENTRY

CHECK OUT THE (REVAMPED) 2026 CATEGORIES

Best Use of Content Marketing

Best Celebrity or Influencer Campaign

Content Creator of the Year - (NEW)

Best Brand Partnership

Best Use of AI - (NEW)

Award for Bravery and Innovation

PR Idea of the Year

Marketing Campaign of the Year

Creative Excellence - (NEW)

Best Campaign With a Small Budget

Social Idea of the Year

Best Brand Launch - (NEW)

Marketing Agency of the Year - (NEW)

PR Agency of the Year

Travel Marketing Team of the Year

Travel Brand of the Year - Accommodation - (NEW)

Travel Brand of the Year - Land, Sea & Air - (NEW)

Travel Brand of the Year - Destination - (NEW)

Media Brand of the Year - (NEW)

Print Publication of the Year - (NEW)

Tourism Impact Award - (NEW)

VIEW THE ENTRY CRITERIA

START YOUR ENTRY

MEET THE AWARDS JURY

Oonagh Flanagan

Chief Marketing Officer,

Webjet Group

Peter Chapman

Chief Marketing Officer,

Reflections Holidays

Megan Henderson

Global Head of Marketing,

Flight Centre

Courtney Barry

Director of Marketing,

Hamilton Island

Jayesh Kesry

Head of Marketing,

Contiki

Johanna Raeder

Head of Marketing APAC,

Globus Family of Brands

Katherine O'Neill

Director, Global Marketing & Branded Content,

Scenic Group

Carly Finch

Head of Marketing & Growth Strategy,

Zenith Hotels

Michelle Wiederman

Marketing Director Asia Pacific,

Norwegian Cruise Line

Justine Lally

Executive General Manager - Marketing,

Journey Beyond

Kim McConnie

Group Executive Marketing,

Tourism & Events Queensland

Angela Grant

Head of Group Paid Media & Performance,

Virgin Australia

Samantha Heckendorf

Head of Brand,

Tourism Australia

Monika Tonkin

Senior Director Global Marketing,

Tourism NT

Cassandra Dowe

Head of Brand planning & Media, Marketing,

Royal Caribbean

Brona Hyndman

Head of Marketing,

PassportCard Travel Insurance

VIEW THE FULL LIST OF JURORS

Alexa Theofanou, Head of Marketing – ANZ, Intrepid
Angela Grant, Head of Group Paid Media & Performance, Virgin Australia
Anita Godbeer, General Manager - PR, Social & Content, Tourism Australia
Brona Hyndman, Head of Marketing, PassportCard Travel Insurance
Carly Finch, Head of Marketing & Growth Strategy, Zenith Hotels
Carolyn Childs, CEO, Futurist, Strategist, MyTravelResearch.com
Cassandra Dowe, Head of Brand Planning & Media, Marketing, Royal Caribbean
Courtney Barry, Director of Marketing, Hamilton Island
Emily Eliot, Head of Social Media & Content, Tourism Australia
Geraldine Connell, Director of Brand, TFE Hotels
Heather Nicholls, Director, Brand & Marketing- Middle East, Africa, Asia Pacific, Accor
Jayesh Kesry, Head of Marketing, Contiki
Johanna Raeder, Head of Marketing APAC, Globus Family of Brands
Julie Dormand, Founder & Consultant, Dormand
Justine Lally, Executive General Manager - Marketing, Journey Beyond
Katherine O'Neil, Director, Global Marketing & Branded Content, Scenic Group
Kathryn Illy, Senior Industry Advisor, Australian Centre in AI for Marketers
Katya Abramzon, Head of Partnerships, Retail & Revenue Growth, Virgin Australia
Kim McConnie, Group Executive Marketing, Tourism & Events Queensland
Kirsty Lucas, SVP Marketing & Partnerships, Brisbane Airport
Louise Rathbone, General Manager Marketing, AFC Women's Asian Cup
Mandy Alderson, Head of Global Brand Management, Intrepid Travel
Maria Parisi, Marketing Director, Contiki
Megan Henderson, Global Head of Marketing, Flight Centre
Melissa Gruse, Group Director, Marketing, Crystalbrook Collection
Michelle Wiederman, Marketing Director Asia Pacific, Norwegian Cruise Line
Monika Tonkin, Senior Director Global Marketing, Tourism NT
Natasha Prendergast, Head of Marketing, BIG4 Holiday Parks of Australia
Nathan Ting, Former Director, Digital, Customer Engagement & Loyalty, Scenic Group
Oonagh Flanagan, Chief Marketing Officer, Webjet Group
Peter Chapman, Chief Marketing Officer, Reflections Holidays
Philippa Walker, Brand Director, APAC Silversea
Rachel Anker, Former Head of Communications APAC, Merlin Entertainments
Samantha Heckendorf, Head of Brand, Tourism Australia
Sarah-Louise Robinson, Head of Communications, Tourism Fiji

KEY DATES

First entry deadline:

5 June 2026

Final entry deadline:

12 June 2026

Shortlist announcement:

1 July 2026

Event date:

27 August 2026

Who Should Enter?

Be sure to enter if you or your team has developed innovative campaigns and work in any of the following areas:

Major destinations and attractions
Travel booking services and tour providers
Travel insurance providers
Travel products, support services and marketing technologies
Tourism groups and government bodies
Airlines and other modes of transport
Travel industry publications and media
Agencies supporting travel brands

START YOUR ENTRIES NOW

Partner with Us

Mumbrella’s Travel Marketing Awards brings together leading APAC travel marketers. The awards is an opportunity to be part of a night celebrating the best of the best. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship for next year’s event that works for you and fulfills your marketing goals.

ENQUIRE TODAY

Travel Marketing Summit

Why not make a full day of it? Taking place before the awards gala on 27 August, attend the summit to explore the latest trends and strategies that are shaping the future of the travel industry. It's the perfect opportunity to make connections with other bright minds and gain valuable insights to further elevate your effectiveness.

The summit is set to launch very soon!

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2025 WINNERS GALLERY

Best Use of Native or Content Marketing

‘One & Only in the City’ - By All Means, Zenith Australia & AMPR for City of Melbourne

Best Celebrity or Influencer Campaign

Klook's Fandom Tour - Klook Australia & New Zealand with The Attention Seeker & Lucid PR

Best Brand Partnership

Sydney Swans Sponsorship 2024 Season - Princess Cruises with Banter

Best Use of Data

Guest Insight Framework & NPS System - Crystalbrook Collection

Social Idea of the Year

Klook's Fandom Tour - Klook Australia & New Zealand with The Attention Seeker & Lucid PR

Best Campaign with a Small Budget

The Oldest Lift Bar - Example for InterContinental Sydney

Award for Bravery and Innovation

The Esperance Promise - Australia's Golden Outback and The Shire of Esperance

Publication of the Year

Adventure.com by Intrepid Travel

Ad Campaign of the Year

Live The Legend - Contiki

PR Idea of the Year

Cuckoo for Labubu - PassportCard Travel Insurance with SCPR

Breakthrough Destination of the Year

Give the Kimberley a Crack - Fred&Co Digital Advertising with Big Head Digital & Leonards Advertising Media for Australia's North West

PR Agency of the Year – Travel

Havas Red

Travel Marketing Team of the Year

Tourism Tasmania

2025 HIGHLIGHTS

PARTNERS

PARTNER

AUDIO PARTNER

VENUE PARTNER

MEDIA PARTNERS

EVENT DETAILS

27 August 2026 | Crown Sydney

Timings:

Pre-ceremony Drinks: 6:15pm - 6:45pm

Awards Ceremony: 6:45pm - 10:00pm

Getting there:

1 Barangaroo Ave, Barangaroo NSW 2000

Click here for more information on getting there.

Acknowledgement of Country

We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.