M360 2026:
The catalyst for the future
M360 2026:
The catalyst for the future
Media and marketing professionals face unprecedented pressures and disruption, so it's high time the narrative gets re-written. To mark Mumbrella360's 15th year, we're completely reimagining what the industry’s most important media and marketing conference can be. It will be the launchpad for the next chapter: new ideas, new energy, and new ways of working, a catalyst for the next wave of creativity and innovation.
You’re guaranteed an unrivalled program (spanning ten content streams!) that is provocative, practical and unmissable. We’re creating a space where real disruption meets real inclusion, from vibe-coding the future of media to amplifying the practical insights of those who’ve been quietly leading change. If you’re not there, you’re missing out on the next big shifts in the industry. Your three-days spent at M360 is going to be bold, it’s going to be courageous, and it’s going to be memorable.
Make sure you have secured your front-row seats the future of media and marketing.
GLOBAL SPEAKER
Thomas Barta
GLOBAL SPEAKER
Thomas Barta
CEO, Marketing Leadership Institute
Thomas Barta is a global authority on marketing leadership.
He’s the CEO of the Marketing Leadership Institute.
A former McKinsey Partner and CMO, he pioneered the world’s largest study on marketing leadership — 68,000+ assessments across 60+ countries.
Thomas has written the #1 marketing leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise) and founded the Marketing Leadership Masterclass.
As Dean of the global CMO Fellowship, he has guided 400+ leaders to the top.
His work appears in Marketing Week, Forbes, and Nikkei.
Thomas delivers keynotes and growth workshops internationally.
GLOBAL SPEAKER
Mark Pollard
GLOBAL SPEAKER
Mark Pollard
CEO, Sweathead
Mark runs Sweathead, a strategy training, event, and publishing company.
He’s trained The Wall Street Journal, Complex Media, On Running, Twitter, and Meta while growing the Sweathead Facebook Group to over 20,000 members and the Sweathead podcast to over 1.6 million total listens.
Mark spent almost two decades working in advertising in agencies like Leo Burnett, Big Spaceship, and McCann before setting up Sweathead in New York City. His roles have touched user experience, social media strategy, and account planning.
Outside of advertising, Mark is a writer and publisher. In fact, he published Australia’s first full color hip hop magazine with a CD and, having raised $37,000 on Kickstarter, he’s sold 8,000 copies of his first book “Strategy Is Your Words”.
He’s spoken at conferences like the Cannes Lions Festival of Creativity and he’s hosted strategy masterclasses in tens of countries.
GLOBAL SPEAKER
Maura Tuohy Di Muro
GLOBAL SPEAKER
Maura Tuohy Di Muro
Head of Product Marketing, Roblox
Maura is a seasoned Product Marketing leader and ethical technologist best known for shaping trust & safety products and marketing initiatives at Discord, Twitter, and Mozilla.
She has built a reputation for pioneering trust & safety marketing programs that are engaging, impactful, and—most importantly—don’t suck. Notable projects include Twitter Data Dash, a side-scrolling pixel art game designed to demystify Twitter’s revamped privacy policy (RIP), as well as Discord’s Safety Tarot Cards, the Teen Charter for a Better Internet, and the Zoltar Safety Fortune-Telling Machine—all innovative approaches to digital safety education.
Before transitioning into product marketing in tech, Maura honed her expertise in advertising agencies, spending five years in Australia, where she earned her MBA—and, in a moment of infamy, walked away with a $15,000 Banksy painting (a story best left for you to uncover).
Passionate about digital literacy, Maura is dedicated to bridging the gap between parents and teens in the realms of gaming and social media. She believes in harnessing the power of the internet and AI as tools for human progress and is committed to helping mission-driven organizations develop exceptional products while educating users, parents, and policymakers alike.
She holds a Master’s in Law from UC Law San Francisco and aspires to pursue a PhD in AI safety—“once things calm down.” At home she is kept on her toes by her two boisterous boys and wonderful husband.
GLOBAL SPEAKER
Sherilyn Shackell
GLOBAL SPEAKER
Sherilyn Shackell
Founder & Global CEO, The Marketing Academy
Sherilyn launched The Marketing Academy, a non profit organisation, in the UK in 2010, Australia in 2014, USA in 2018 & APAC in 2023, bringing together some of the world’s best known & popular brands to provide world class learning for all levels of talent from emerging leaders to CMOs.
She is also the Founder & Chairman of The Marketing Academy Foundation, a stand alone charity providing marketing apprenticeships for young people from challenging backgrounds.
A highly popular and engaging keynote speaker you’ll often find her delivering leadership development programs. When she gets the chance, she writes about talent engagement & development and all things ‘leadership’ featuring in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, Marketing Magazine, Management Today and CMO.com.
She’s received recognision for her work; CIM Women in Marketing ‘Special Award for Contribution to Marketing’, was inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain and was identified as one of the UK’s Vision100 by Adobe and AdNews Top 50 list of most powerful influencers in Australia.
GLOBAL SPEAKER
Peter Chun
GLOBAL SPEAKER
Peter Chun
Global EVP, VaynerMedia and VaynerX: Platforms, Algorithms and Culture
Peter Chun is the EVP and Global Head of PAC (Platforms, Algorithms, and Culture) at VaynerX, leading the company’s platform and creative strategy. His expertise in platforms and cultural trends allows him to deliver cutting-edge insights and maximize relevance for the agency and its brand partners.
As an innovator, Peter spearheads VaynerX’s initiatives across emerging landscapes, consistently pushing boundaries and setting new standards. His strategic vision and commitment to staying ahead of the curve have positioned VaynerX as a leader in the digital marketing space, delivering exceptional results for its clients.
With over 15 years of experience in digital marketing, performance advertising, and venture-backed consumer startups, he’s worked with the world’s largest consumer Internet brands, such as Apple, American Express, and Nike, to name a few.
Before joining VaynerX, he was the Head of Platforms at SocialCode, leading the launch of Facebook Twitter, Pinterest, Instagram, and Snap’s Ad API’s. Peter’s previous roles included managing director at LinkShare (acquired by Rakuten) and head of solutions at Clickable
GLOBAL SPEAKER
Ruben Schreurs
GLOBAL SPEAKER
Ruben Schreurs
Group CEO, Ebiquity
Ruben Schreurs is Ebiquity’s Group Chief Executive Officer. Ruben joined the Company in 2020 following the acquisition of Digital Decisions BV, the specialist digital media monitoring and optimisation service provider, which Ruben founded in 2017. After joining the Group Ruben was Ebiquity’s Chief Product Officer until July 2023 and Chief Strategy Officer since that date. Prior to setting up Digital Decisions, Ruben previously held positions at Infectious Media and Autheos.
Brenda Denbesten
Brenda Denbesten
Co-founder, Speakworthy
Brenda Denbesten is an award-winning leadership and communication specialist with over 18 years’ experience across mining, manufacturing and engineering – some of Australia’s most complex, high-pressure environments. A former chemical engineer, she brings deep operational credibility to her work helping leaders communicate with clarity, confidence and influence when it matters most.
Brenda works with organisations and senior professionals to strengthen decision-making, build trust and create high-performing cultures where people speak up and lead with impact. She is the co-founder of Speakworthy, host of The Inclusive Advantage podcast, and Chair of the Intersectionality Advisory Committee for the National Association of Women in Operations (NAWO). Her work is known for being grounded, commercially relevant and immediately applicable in real-world leadership and communication challenges.
Mark Ritson
Mark Ritson
Founder, MiniMBA
Mark Ritson is a former marketing professor, brand consultant, and columnist. He holds a PhD in marketing and has taught at London Business School, MIT, Melbourne Business School, and the University of Minnesota. He spent 13 years as in-house brand consultant for LVMH. He has won Columnist of the Year seven times in the British press awards and currently writes for AdWeek, The Drum, Mumbrella, Horizont, and Resumé.
In 2019 he left academia to build the Mini MBA in Marketing – now the world’s leading short marketing programme, with over 40,000 graduates across 60 countries. He is based in Tasmania and Sydney. Often at the same time.
Rebecca Darley
Rebecca Darley
Group Chief Marketing Officer, TPG Telecom
Bec describes herself as “CMO-plus” – the culmination of a 25+ year marketing career across global and local brands plus C-suite experience spanning Business Strategy, P&L ownership, Board Directorship and Chairperson responsibilities.
Bec is currently Group Chief Marketing Officer for TPG Telecom, working across their suite of brands including Vodafone, TPG, iiNet and Felix. Previously as CMO & MD Consumer Division at Domain Group, Bec led a diverse portfolio including the Group’s Marketing and Sustainability teams as well as P&L responsibility for the growing Consumer Solutions division. Bec has held senior marketing roles at CBA Group, Westpac Group & IKEA.
Bec is actively involved in the industry as a guest speaker, panellist, mentor and awards judge; and her work has been recognised locally and globally. Whilst her career is incredibly fulfilling, Bec is a proud mum to three delicious humans – Max,9, Indy, 8 and Poppy, 6.
Maddy MacRae
Maddy MacRae
Actor, Content Creator and Comedian
Maddy MacRae is an actor, content creator, and comedian who has taken social media by storm. Unfiltered, hilarious, and refreshingly relatable, Maddy dives into dating, sex, adulting, and the beautiful chaos of being a hot mess – earning the attention of over 3.5 million followers across TikTok, Instagram, YouTube, and Facebook. Known for her unique comedic voice, Maddy brings everyday struggles to life – from personifying body parts to the dramatic inner workings of the stomach (IYKYK).
Maddy’s reach goes beyond social media. She’s an in-demand host, having partnered with TikTok for major events and serving as Warner Brothers’ go-to red carpet host, where she’s interviewed stars like Jason Momoa, Margot Robbie, and Greta Gerwig.
Whether she’s delivering a hot take, a life tip, or an honest overshare, Maddy keeps it real with her audience. For a daily dose of laughter and a comedic take on life’s messier moments, follow Maddy MacRae on TikTok, Instagram, and YouTube.
Michael Rebelo
Michael Rebelo
CEO, Publicis Groupe ANZ
In his current role, Michael works with clients on their marketing and business transformation journey by bringing together the best of the Publicis Groupe capabilities and talent to help them solve their transformation challenges in fundamentally new ways by connecting creativity, media, technology and consulting.
Over the past 20 years Michael’s international agency leadership experience has spanned re-building, re-purposing, starting up, acquiring and integrating agencies to deliver growth through creativity. He has helped advise clients, grow businesses and shape agency cultures across the UK, Europe and Asia-Pacific.
Michael is the Chair of the Publicis Groupe APAC Creative Transformation Executive Committee, Chair of the Advertising Council Australia, and a Board Member of the Media Federation of Australia. He is also a judge of AFR BOSS magazine’s annual Young Executive of the Year competition.
As a leading global communications company, Publicis Groupe delivers world-class solutions for its clients through the alchemy of creativity, intelligence and technology. The Groupe’s unique position is built on data strategy and platforms, dynamic creativity and digital transformation.
In Australasia, the Groupe employs over 1900 people and owns industry-leading creative, media and digital brands including Leo, Saatchi & Saatchi, Publicis Production, Atomic 212, Spark Foundry, Starcom, Zenith, MBM, Publicis Media Exchange, Publicis Sapient, Mars United Commerce, Digitas, Herd MSL, Influential, Salterbaxter, Razorfish, Publicis Australia, Saatchi & Saatchi Wellness and Publicis Sport & Entertainment.
Amanda Behre
Amanda Behre
Founder & CEO, Dear Thrive
Amanda is an experienced executive marketing and commercial partnerships leader with almost 20 years’ experience across a diversity of categories from travel and tourism, ecommerce and digital marketplaces. She has led teams for brands such as Gumtree, Wotif, Hireup and Qantas Holidays based in USA and Australia and has managed consumer and B2B marketing, communications, CRM, marketing technology, automation and CX, managing databases of over 7 million consumers. Amanda is also an accredited career and leadership coach, growth advisor, Non Executive Director supporting brands from BIG4 Holiday Parks to Flexischools and is now Founder of Dear Thrive, a platform connecting working professionals to a network of advisory and coaching support. Amanda has been a previous speaker and panellist across events from Mumbrella to The Customer Show.
Joanna Robinson
Joanna Robinson
Chief Marketing Officer, THE ICONIC
One of Australia’s most accomplished and respected marketers and commercial leaders, Joanna has a passion and proven track record for driving transformation, commercial growth, and customer-centric innovation – in the most complex and fast-paced environments. Recognised twice in the Top 50 CMOs in Australia, the B&T CMO Power 20, the Top 50 People in e-commerce, Top People in Fashion and as a finalist in multiple industry awards, Joanna is celebrated for her strategic vision and authentic leadership.
With nearly 3 decades experience across Australia, Asia, North Africa, the Middle East, and Turkey, Joanna brings deep expertise in retail, e-commerce, and FMCG, working with some of the world’s most high-profile brands. This breadth and depth of experience enables her to bring diverse perspectives and creative solutions to business challenges, making her especially valuable to organisations seeking transformation and growth.
Throughout her career, Joanna has demonstrated strong skills in business strategy, change management, digital transformation, and building and shaping high-performing teams and cultures. She is deeply skilled in stakeholder management and board-level influence, having managed and optimised marketing budgets of up to AU$70 million.
Highly regarded for her innovative approach to marketing, customer, and business strategy, Joanna is a sought-after keynote speaker and contributor on brand building, digital transformation, leadership, and diversity. She is recognised for her commitment to advancing women in leadership and generously mentoring future talent, both professionally and academically as a sessional University lecturer shaping the next generation of leaders. As Chief Marketing Officer at THE ICONIC, Joanna continues to drive customer and marketing excellence, inspiring teams and influencing the industry’s future.
Rose Herceg
Rose Herceg
President, Australia and New Zealand, WPP
Rose Herceg has built a career as one of Australia’s most respected business leaders, today leading the world’s largest marketing services company, WPP, in Australia and Aotearoa New Zealand.
Rose established herself as a futurist with the 1999 launch of her first business, Pophouse, where she became known for her social forecasting, innovation and business strategy. The business went on to be sold to STW Group, which later became part of WPP. Prior to being appointed as President of WPP in Australia and Aotearoa New Zealand, Rose was Chief Strategy Officer.
Never one to not have her finger on society’s pulse, Rose today supports the world’s leading brands with their communications and business strategy. Born to a Croatian migrant family, Rose drives DEI through her leadership of over 3,000 people – a team made up of over 108 nationalities.
Under her leadership, WPP was named as Australia’s only inclusive employer in the advertising industry, SXSW Sydney’s official partner, as well as one of the Australia Museum’s key sponsors in the creation of the Burra Learning Space – a state-of-the-art education space on Gadigal Country to help children and families learn to care for country.
She is a regular industry contributor, having spoken at SXSW Sydney, Cannes in Cairns, Asia Tech x Singapore, on BBC’s Asia Business Report among others, and written for numerous titles including The Australian’s Growth Agenda. In 2024, Rose was the Cannes Lions Creative Data Jury President. She also sits on the board of the Advertising Council of Australia, the Australian Association of National Advertisers and the UNStereotype Alliance.
Rose has written three books – her latest ‘The Power Book’ has been translated into several languages and is selling in Europe, Asia & the Middle East and is now launched in the US market.
Rose received the Small Businesswoman of the Year Award from Prime Minister John Howard in 2002.
CHECK OUT THE FULL PROGRAM
Companies don't create the future. People do.
Breakthroughs come from someone inside who sees the change that’s needed — and makes the business deliver it.
That's a catalyst.
Most marketers know what needs to change. Too few make it happen.
This keynote gives you the framework to close that gap — drawing on his latest research and insights from the Marketing Leadership Masterclass.
To move from seeking permission to leading change.
From marketing expert to Catalyst.
Thomas Barta
Thomas Barta is a global authority on marketing leadership.
He’s the CEO of the Marketing Leadership Institute.
A former McKinsey Partner and CMO, he pioneered the world’s largest study on marketing leadership — 68,000+ assessments across 60+ countries.
Thomas has written the #1 marketing leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise) and founded the Marketing Leadership Masterclass.
As Dean of the global CMO Fellowship, he has guided 400+ leaders to the top.
His work appears in Marketing Week, Forbes, and Nikkei.
Thomas delivers keynotes and growth workshops internationally.
For the last 2 years, What’s Keeping CMOs Up at Night? has been a highly-rated session at Mumbrella360. It has become an industry touchpoint: a candid, insightful look into the pressures, decisions and realities shaping the modern CMO.
This year, the conversation steps into even sharper territory. As AI accelerates the reinvention of marketing, CMOs are being forced to influence harder, lead deeper and rebuild their organisations from the inside out.
2026 Theme: Influence, Talent and the AI-Ready Marketing Organisation
This panel will explore the psychological, political and structural shifts defining the CMO role right now - and what leaders must do to stay effective in a rapidly changing environment. We’ll unpack:
- How CMOs influence CEOs, CFOs and boards when the stakes are higher than ever
- What it actually takes to build an AI-ready marketing organisation
- How to redesign capability, operating models and team structure
- The growing talent crisis: how to nurture, attract and retain the next generation
- The training pathways emerging for future CMOs
- The practical, unfiltered realities of the CMO job in 2026
Joanna Robinson
One of Australia’s most accomplished and respected marketers and commercial leaders, Joanna has a passion and proven track record for driving transformation, commercial growth, and customer-centric innovation – in the most complex and fast-paced environments. Recognised twice in the Top 50 CMOs in Australia, the B&T CMO Power 20, the Top 50 People in e-commerce, Top People in Fashion and as a finalist in multiple industry awards, Joanna is celebrated for her strategic vision and authentic leadership.
With nearly 3 decades experience across Australia, Asia, North Africa, the Middle East, and Turkey, Joanna brings deep expertise in retail, e-commerce, and FMCG, working with some of the world’s most high-profile brands. This breadth and depth of experience enables her to bring diverse perspectives and creative solutions to business challenges, making her especially valuable to organisations seeking transformation and growth.
Throughout her career, Joanna has demonstrated strong skills in business strategy, change management, digital transformation, and building and shaping high-performing teams and cultures. She is deeply skilled in stakeholder management and board-level influence, having managed and optimised marketing budgets of up to AU$70 million.
Highly regarded for her innovative approach to marketing, customer, and business strategy, Joanna is a sought-after keynote speaker and contributor on brand building, digital transformation, leadership, and diversity. She is recognised for her commitment to advancing women in leadership and generously mentoring future talent, both professionally and academically as a sessional University lecturer shaping the next generation of leaders. As Chief Marketing Officer at THE ICONIC, Joanna continues to drive customer and marketing excellence, inspiring teams and influencing the industry’s future.
Gonçalo Pinto da Costa
Bio coming soon…
Jodi Murray-Freedman
As a commercially astute and values-driven Chief Marketing Officer, I specialize in delivering strategic marketing leadership that drives measurable business growth. With extensive experience across retail, QSR, and franchising, I possess a deep understanding of consumer behaviour and market dynamics, enabling the development of innovative campaigns and product launches that maintain brand integrity and deliver impact.
I have a proven record of building and mentoring high-performing creative and digital teams within fast-paced, high-performance cultures. My leadership approach emphasizes collaboration, stakeholder engagement, and leveraging team strengths to achieve exceptional outcomes. Recognized for agility and resilience, I make informed, strategic decisions and adapt quickly to changing circumstances.
Passionate about fostering creativity and continuous improvement, I actively encourage fresh ideas and empower teams to excel. Known for my resourceful, results-oriented mindset, I consistently deliver marketing strategies that resonate with consumers and create sustainable value for the business.
Fraser McNaughton
Fraser has spent 30 years helping organisations tell their stories and build lasting client relationships. From early days in insurance and financial markets to leading digital-first initiatives, Fraser has always been driven by curiosity and a belief that marketing and sales is about people as much as it is about numbers. Today, as Chief Marketing Officer at Grant Thornton, Fraser leads a talented team across revenue operations, marketing operations, brand, and client experience — bringing together diverse skills to create growth and impact.
Colleagues know Fraser for a collaborative leadership style, a knack for spotting opportunities in change, and a genuine passion for digital transformation in marketing and sales. Whether guiding a team through complex challenges or exploring new ways to connect with clients, Fraser is energised by the chance to make business more human, more innovative, and more rewarding for everyone involved. Beyond his role at Grant Thornton, Fraser is a member of the ‘AI Pioneer’ group at ACAM, the Australian Centre for AI in Marketing.
Outside of work, Fraser enjoys playing and coaching football and spending time with his family which mostly involves driving here, there, and everywhere supporting his two daughters sporting endeavours.
Louise Cummins
Louise Cummins is a leading voice in AI and marketing, and Founder of the Australian Centre for AI in Marketing (ACAM) and AI–Ready Consulting. A CMO50 leader, she helps executives move from experimentation to enterprise AI readiness. Louise is a dynamic speaker known for practical insight, clarity and humanity.
The burnout era has reached its limit. Creative, marketing and media teams are under pressure like never before, and the traditional linear model of performance is no longer fit for the complexity of today’s work. This session introduces Cyclical Intelligence, an emerging leadership capability that reframes human performance as adaptive, patterned and cyclical rather than constant.
Cyclical Intelligence draws from the physiological and psychological cycles that shape how people think, create and communicate. It extends the principles of menstrual cycle awareness into a leadership framework relevant to all genders, offering a strategic lens for understanding the natural phases of expansion, focus, refinement and recovery that drive sustainable creative output.
Cara Richardson will challenge the assumption that high performance requires unbroken pace. She will show how leaders can increase creative quality, reduce burnout and elevate decision-making by working with human capacity instead of against it. Attendees will learn how to identify cyclical patterns within themselves and their teams, how to lead during high-stakes creative demands and how to build cultures that support long-term excellence.
For leaders who sense that hustle culture is failing but aren’t yet sure what comes next, this keynote offers a clear direction. The future of leadership is cyclical, and Cyclical Intelligence is the next creative advantage.
Cara Richardson
Cara Richardson is the founder of Cycle Positive and a leading voice in the emerging field of cyclical leadership. With 25 years of experience in branding, strategy and creative direction, she brings a sharp understanding of human behaviour, communication and performance to her work with leaders and organisations.
As the ECD and founder of Tuckshop Agency, Cara built a successful independent consultancy shaping some of Australia’s most recognisable Better-for-You brands. During this time she began exploring how cyclical intelligence could inform creative leadership and team culture. This included encouraging her team to work with their natural cycles of focus and capacity, and to take restorative days when needed. The experience revealed both the potential and the complexity of applying cycle-aware leadership in real creative environments. These early explorations evolved into Cycle Positive, a leadership performance modality that draws on menstrual cycle awareness and broader human cycles to support leaders of all genders.
Cara speaks on cyclical leadership, regenerative performance culture and the shift beyond hustle culture toward more sustainable, intelligent and human ways of working. She is currently expanding Cycle Positive’s corporate programs, research pathways and thought-leadership work across Australia and internationally.
This interactive session with chemical engineer–turned–communication strategist Brenda Denbesten helps women and other underrepresented voices in media and marketing move beyond imposter syndrome and tokenism into visible, confident leadership.
Blending story, systemic insight and live coaching, Brenda goes beyond surface-level presentation tips to tackle what’s really holding people back from stepping onto the stage.
Participants will leave with simple frameworks, low-risk practice reps, and tangible career skills to use their voice as a strategic asset - in pitches, panels, and career growth conversations long after M360.
Brenda Denbesten
Brenda Denbesten is an award-winning leadership and communication specialist with over 18 years’ experience across mining, manufacturing and engineering – some of Australia’s most complex, high-pressure environments. A former chemical engineer, she brings deep operational credibility to her work helping leaders communicate with clarity, confidence and influence when it matters most.
Brenda works with organisations and senior professionals to strengthen decision-making, build trust and create high-performing cultures where people speak up and lead with impact. She is the co-founder of Speakworthy, host of The Inclusive Advantage podcast, and Chair of the Intersectionality Advisory Committee for the National Association of Women in Operations (NAWO). Her work is known for being grounded, commercially relevant and immediately applicable in real-world leadership and communication challenges.
This is not another marketing trends talk. This is a collective truth-telling session, and a catalyst for the conversations marketing leaders have everywhere, except in public.
For the second year of Wingmaven’s Marketing State of the Nation study, we’re taking the research out of the report and into the room. Using real-time insight tools from Vibrant Insights and The Owl, we’ll turn our room of marketing leaders into active contributors to the 2026 study and its areas of exploration, leading self, team, business and customer. Together, we'll surface the anxieties, tensions, fears, hopes, opportunities and private conversations that shape how leaders actually work today.
We’ll reveal the truths we’ve uncovered behind closed doors - the emotional load, the identity stretch, the pressure to perform, the loneliness, the AI-driven confidence gap - while simultaneously capturing findings live on stage to build the national dataset in real time. Marketers’ decisions, feelings, arguments, and stories become part of this year’s research.
You’ll walk away with exclusive insight into how marketing leaders across industries, and across Australia and New Zealand are navigating resilience, change and leadership and leave with practical tools you can apply for greater growth and impact.
Laura Wilson
Laura Wilson is a former Chief Marketing Officer and senior business leader who has built, reset and scaled marketing functions inside some of Australia’s most complex and demanding organisations, including Deliveroo, NAB, AGL and RACV.
A sought-after advisor to CEOs and executive teams, Laura operates at the nexus of pragmatic strategy and leadership where ambition meets organisational reality. She is known for helping leaders sync their systems: aligning strategy,structure, capability and culture so marketing functions can deliver sustained commercial impact. In 2022, Laura co-founded Wingmaven, a marketing advisory that helps ambitious leaders and businesses build match-fit marketing functions designed for growth. Wingmaven works with scale-ups and enterprise organisations across Australia & New Zealand including Alinta Energy, Kiwibank, REA Group and Xero.
Jenn Ten Seldam
Jenn’s reputation as an inspirational and transformational leader has been built over an executive career of over 20+ years in APAC and Global roles. She has built, re-designed and evolved high-performing teams/divisions in fast-paced, high-growth technology businesses (SEEK, Xero) as well as mature corporate institutions (NAB, Vodafone). Over the years she has been trusted to coach countless senior marketing and business leaders through critical ‘level up’ moments, in successful pursuit of both fulfilment and achievement. This ‘lived experience’ was a unique leverage point upon which she co-founded Wingmaven in 2022 with Laura Wilson. A fast-growing marketing ‘coach-sultancy’, Wingmaven helps ambitious businesses achieve their boldest goals by building marketing functions that are match-fit for success, from fast-growing scale-ups to corporate clients such as Alinta Energy and Kiwibank. Visit wingmaven.com for more information.
Joel Vermaas
An insights-slinger with 18 years’ experience, Joel has had the fortune of working with brands at all stages of their lifecycle – from incubator/startups through to 100+ year established multi-nationals. He started his career at Millward Brown / Kanter, before moving to Blue Moon (during the transition to GfK), was Senior Associate Director and Head of Innovation at Nature, had a role as Executive Director at Lewers, before founding Vibrant Insights in 2023.
With expertise in a range of disciplines (segmentation, choice modelling, brand health, communications, etc.), methods (telephone, online, face-to-face), and sectors (auto to finance, consumer goods to technology, digital services to mental health), Joel is well-versed in helping businesses deeply understand their customers, by whatever means.
Joel is also proud to give back regularly: from mentoring in the industry, to committee member for The Research Society National Conference, alongside regular pro-bono and volunteer work.
Joel is the Founder at Vibrant Insights, a boutique market research, insights and strategy agency in Australia. Vibrant Insights operates at the intersection of community and commerciality. Vibrant is proud to deliver research insights and strategy that allows clients to embark on decisions with confidence, allowing their brands to thrive; this work has lead to clear business outcomes, with many of Vibrant’s clients going on to win awards for business impact. At the same time, each project delivered builds Vibrant’s ‘peace chest’ – a commitment to community, donating 10% of profits to charity, alongside engaging in heavily discounted research for not-for-profits, and self-funding commercial research to benefit Vibrant’s clients. He is also Founder and Department Head at The Research Department.
Matthew Sandwell
Matt is a senior insights and strategy professional with over 20 years’ experience helping clients better understand the culture, category and consumer to navigate their path to sustainable growth.
Having worked in Australia, New Zealand, and throughout Asia, with global giants to start-ups, he has significant experience across a wide range of sectors and technical areas.
Matt utilise best practice methodologies to help better understand the culture, category and consumer, their needs, wants and desires, spanning early phase exploratory research to go to market activation and performance assessment. Equally, this insight is only as good as the decision it informs, applying a commercial lens to help guide clear, confident business decisions.
Matt is currently Director at The Owl Insights and The Research Department. Prior to this, his most recent roles were as Managing Partner at Hall & Partners, Strategy Director at The Lab Insights and Strategy and Head of Research at Growth Solutions Group.
Matt holds a Bachelor of Commerce (Hons.) from UWA, a Marketing Mini-MBA and is a full member of the Research Society.
At a time when technology is reshaping how stories are told, this interactive session invites you to resist or reimagine.
Through the lens of Picasso’s early career - and the headphones of Abe's Audio - we’ll explore how one of history’s most iconic artists faced a disruptive force of his own… and chose transformation over tradition. It’s a story that feels eerily familiar.
We'll also unpack the creative challenges & opportunities facing media and marketing today navigating ethical AI voiceovers and more.
Abe Udy
In 1998, Abe Udy started a voiceover & audio production business in his bedroom with an old computer, fax machine, dial-up internet, and a microphone tucked between the shirts in his wardrobe.
Abe’s idea was to utilise emerging MP3 technology to allow him to record and email audio files to his clients, and he began producing TV and radio commercials for a handful of regional broadcasters & advertising agencies.
Since then, Abe’s Audio has grown to over 25 staff and produces audio content at scale for hundreds of creative agencies, media companies, video & content producers, animators and podcasters.
Abe’s passion to continually innovate and grow a thriving team culture has seen the business go from strength to strength. In December 2022, the company celebrated producing 500,000 jobs (over 1.2 million scripts!) and has developed new offerings, including the Australian-first ‘Ethical AI Voiceovers’ service – harnessing the power of AI technology and human authenticity.
Today, Abe is focused on developing and empowering his team of young leaders – and then getting out of their way!
What do Mecca Beauty Loop, Spotify Wrapped & Tim Tam Slam All Have in Common?
They don’t just engage, they become part of the fabric of peoples’ lives: ritual.
New research from The Research Agency (TRA) across Australia and New Zealand shows rituals are becoming more important, with 55% of Australians saying they expect them to matter even more in the future (Source: TRA, Rituals Study 2026 AU/NZ).
The most powerful force shaping behaviour isn't what brands say, it's how they elevate rituals in a way that is additive, not intrusive.
Rituals are the motivational drivers of brand engagement – the behaviours that keep people coming back. They are not created by brands, they are lived by people. And yet they’re often overlooked.
In a world defined by speed and distraction, rituals anchor us. They bring rhythm and meaning – a sense of control and connection that most brands have yet to design for. From morning coffee to skincare routines, sausage sizzles and run clubs, rituals are a science-backed blueprint for building lasting connection.
To understand the power of ritual for brands, TRA completed a major study which will be shared for the first time at Mumbrella360. TRA Partner, Colleen Ryan and Managing Partner, Terri Hall will be on stage to unpack the findings. They will also be joined by a special guest for a panel discussion.
Delegates will learn:
- Why rituals are a powerful form of brand behaviour, shaping how people see themselves, not just what they do.
- A framework to uncover and design ritual opportunities – and the practical tools for embedding a brand.
- How brands that facilitate rituals, rather than interrupt them, see stronger emotional and commercial impact by supporting the moment, not owning it.
This session is curated & presented by platinum partner TRA.
Colleen Ryan
Colleen Ryan is recognized in the international research industry for her notable contributions to innovation in research. Together with Wendy Gordon, she co-founded The Research Business International (TRBI), lauded for its pioneering role in the methodologies of insight gathering and application, and creating the boutique research category in the UK.
Over the last decade, Colleen has played a pivotal role at TRA as a partner, steering thought leadership and innovation strategies within TRA’s operations across Sydney, Melbourne, and Auckland.
Her expertise is extensive and multifaceted, encompassing brand strategy, cultural sociology, cognitive psychology, behavioural science, applying these disciplines to continuous innovation in research and its application to marketing.
Terri Hall
Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.
Terri leads the Sydney arm of TRA, a trans-tasman agency that champions cultural insight, behavioural science, brand and creative effectiveness, and innovation.
With extensive experience leading consulting teams in Australia and New Zealand, Terri excels at understanding, representing, and advocating for the voice of people, and translating these insights into tangible directions for brand success.
We are living through the most content-saturated moment in history. Brands, creators, publishers and AI are producing more than ever before, yet consumer trust has never been harder to earn.
For marketers, the challenge is no longer just reach or attention. It is believability. And increasingly, that is shaped by who you partner with, where your content shows up, and the credibility that surrounds it.
This session brings together a unique mix of voices across marketing science, brand, talent and content. We will explore how partnership decisions are really being made in today’s landscape and the role credibility and trust play in guiding consumer consideration.
We’ll unpack:
- What actually makes a valuable content partner today — moving beyond scale to trust, distinctiveness and audience connection
- Where brands are seeing real return on content investment, and the role premium environments play in driving effectiveness
- How to navigate “bang for buck” in a fragmented ecosystem where not all impressions are equal
- The growing role of credibility and context in driving long-term brand growth — in a cost of living crisis, do they matter?
This session is curated and presented by platinum partner Are Media.
Dr Bill Page
Dr Bill Page is a Postdoctoral Research Fellow and one of the Institute’s Senior Marketing Scientists. His research focuses on understanding shopper behaviour and the mental structures that lead to purchase. This includes understanding fundamental patterns of shopper behaviour, how shoppers navigate retail environments, and the pester power of children. He uses these shopper insights to help retailers and manufacturers improve the physical availability of their brands. Bill works with Institute Sponsors around the world the identify and measure Category Entry Points and Distinctive Assets. He also conducts R&D to develop our understanding of these important areas.
Since joining the Institute, Bill has worked on commercial projects for a broad range of organisations. He is experienced in measuring Distinctive Assets, copy testing, measuring brand equity, setting advertising budgets, measuring brand performance, improving in-store communications, and programming tools that can be used across a marketing organisation.
Laura Sharrad
Laura Sharrad is an Australian chef, restaurateur and media personality, best known for winning MasterChef Australia in 2025 after previously finishing as runner-up in 2014.
Based in Adelaide, she is recognised for her Italian-inspired cooking and refined, produce-driven approach. Beyond the kitchen, Laura is an active presence in food media, with regular television appearances, brand collaborations and recipe content that brings restaurant-quality cooking into the home.
Jocelin Abbey
Jocelin is General Manager of Homes & Lifestyle at Are Media, leading the growth of its homes and lifestyle portfolio including Better Homes and Gardens, The Australian Women’s Weekly, Home Beautiful, Belle, Australian House & Garden and Country Style.
A highly awarded media executive with over 20 years’ experience, she has held senior roles at The Guardian, Yahoo and Nova Entertainment, and previously led audience, growth and marketing functions at Mamamia and the Australian Broadcasting Corporation.
From brands to news media and agencies, the entire media and marketing industry is being held hostage by algorithms. Opaque black box solutions by tech platforms are forcing brands and marketers to pay an ever-rising tax - in the form of cost-per-click - just to reach their own customers.
Legacy media is fighting for survival against algorithms that prioritise engagement over information and devalue the commercial value of high-quality journalism. Agency leaders are staring at the race towards the bottom, fighting against a tsunami of cheaply produced slop in a world where high-value, human-led strategy is being deprioritised by businesses.
This panel conversation will bring the industry together on the concrete government action and regulation required to free audiences from the loops that have made them unreachable.
This session is curated and presented by gold partner Innocean.
Giorgia Butler
Giorgia brings over 25 years of agency experience in Australia and the US. An award-winning strategist, she has expertise in brand and creative communications, research & insights as well as integrated media strategy. Giorgia joined Innocean as CSO in early 2024, having worked with top agencies like Ogilvy, Y&R, Nunn Media and Houston Group, handling various categories such as FMCG, automotive, Telco, Education and finance. She is passionate about innovative marketing strategies that drive business growth.
Jasmin Bedir
Founder of Fck The Cupcakes, Keynote speaker, occasional Gruen panelist, columnist.
Jas comes with a German/Turkish/Aussie flavour of creative leadership at the helm of Innocean Australia. Known for delivering fearless campaign work for her clients, but also fearless opinions on media, marketing, and its impact on popular culture. Jasmin regularly writes about the media’s responsibility to bring us forward in particular on topics such as feminism and masculinity.
Real audiences don’t fit neatly into traditional marketing segments, instead arising in the overlap between passions. Gaming is where those passions collide, with Livewire’s research showing players have four or more passion points on average. This session breaks down how brands shift from fragmented thinking to connected strategy, using gaming to drive both cultural relevance and measurable performance.
This session is curated and presented by silver partner Livewire.
Gareth Leeding
Gareth has spent 18+ years at the intersection of culture, creativity, and code—reshaping how the world’s biggest brands show up in digital, social, and gaming. His work has powered 100+ award-winning campaigns for icons like Nike, Google, adidas, Guinness, Maybelline, and Samsung.
Renowned for fusing innovation with impact, Gareth’s leadership has helped global platforms like Snapchat and agencies like We Are Social earn top honors—including Fast Company’s “Most Innovative Company” and Campaign’s “Most Innovative Agency in EMEA.”
Today, as Chief Strategy Officer at Livewire, he’s building the future of brand engagement inside gaming—the world’s most explosive attention engine. A sought-after global speaker, Gareth brings sharp insights and bold vision to stages like SXSW and AdWeek.
What really drives marketing effectiveness at the world’s biggest brands? Amsterdam-based Ebiquity CEO Ruben Schreurs delivers a keynote that explores the insights he's gained overseeing US$160B in ad spend. The wide-ranging discussion will include the role of the holdcos, principal media, digital platforms, AI and leadership, how brands grow with effective and responsible advertising, and what Schreurs learned from a near-death experience that changed his life forever.
Ruben Schreurs
Ruben Schreurs is Ebiquity’s Group Chief Executive Officer. Ruben joined the Company in 2020 following the acquisition of Digital Decisions BV, the specialist digital media monitoring and optimisation service provider, which Ruben founded in 2017. After joining the Group Ruben was Ebiquity’s Chief Product Officer until July 2023 and Chief Strategy Officer since that date. Prior to setting up Digital Decisions, Ruben previously held positions at Infectious Media and Autheos.
What does it take for a brand to move beyond its category and become part of culture? How do you build something distinctive enough to cut through, yet broad enough that other brands want to align with it? And how can partnerships turn from sponsorships into multipliers, amplifying impact, attracting new audiences, and puts Australia firmly on the global stage?
Tennis Australia’s Head of Event Branding Marketing, Britt Wickes, will unpack the evolution of the Australian Open from being “the other Slam” to a world leading brand in tennis and a national icon. Showing how by looking at tennis through the lens of culture, we’ve built stronger emotional connections and an enduring idea which unlocks long-term brand value.
In this session, you’ll learn how creativity, when treated as a business asset, drives fame, accelerates commercial returns, and establishes cultural leadership. Most importantly, you’ll see how an event can evolve into an ecosystem, and how any brand can harness culture to hit differently on the world stage.
Britt Wickes
Britt Wickes is a creative and commercially minded marketing leader with nearly two decades of experience building brands that connect emotionally, culturally and commercially. Across an 18 year career spanning Australia and the UK, she has worked with some of the world’s most recognised brands across sport, retail, finance and entertainment.
Currently Head of Event Brand Marketing at Tennis Australia, Britt leads the brand and marketing strategy behind the Australian Open and the broader Summer of Tennis. Her work focuses on how major sporting events show up in culture, combining audience insight with bold, idea led campaigns to drive both fandom and commercial growth.
Passionate about long term brand building, Britt specialises in evolving global brands into cultural platforms, using creativity, partnerships and experience led thinking to unlock new value for fans, partners and the sport itself.
This is not a keynote. It’s a live experiment in connection.
In this interactive session, Jet Swain turns the room into a working lab to explore how people build trust, belonging, and courage in a marketing world defined by change. Using The Five Acts of The Affection Advantage — Clarity, Care, Courage, Consistency, and Contribution — delegates become part of the data, co-creating insight in real time.
Through live polling, dialogue, and reflection, participants will map their responses against the six clusters of The Affection Economy: Foundations, Connection, Legacy, Change, Alignment, and Impact. Together, the room will uncover how audiences define meaning, what earns attention, and where the gap lies between brand intention and audience experience.
As the session unfolds, a live visual map will form on screen, revealing patterns of emotion and engagement as they emerge. It’s design research made visible — an experience that blends creativity, participation, and foresight.
Learning Objectives
- Experience The Five Acts in practice through a live, participatory format
- Discover how audiences form connection and loyalty in a shifting market.
- Apply insights from The Affection Economy to design CX and brand strategies that resonate and endure.
Jet Swain
Jet Swain is the founder of The Affection Economy, a values-led framework helping brands and leaders grow without compromise. With more than 35 years across creative strategy, brand, and leadership, she works at the intersection of design research, culture, and customer experience.
Jet translates human behaviour into commercial clarity, helping organisations design the conditions where connection, relevance, and long-term value can emerge. Her frameworks — The Five Acts of The Affection Advantage and the 36 Values of The Affection Economy — are used to shape brand, culture, and CX strategies that move people from awareness to meaningful engagement.
The advertising industry is training the world's best blacksmiths in the age of the automobile.
We’re still teaching our brightest minds to craft perfect 30-second ads for a generation that skips them without hesitation. This isn't just outdated; it's malpractice.
Once the dominant cultural voices, brands today are in a desperate fight for survival and cultural relevance. The battlefield has changed. They’re up against the storytelling mastery of Netflix, the relentless community-building of MrBeast, the unpredictable chaos of AI, and the raw authenticity of anyone with a ring light and opinion. In this landscape, being ignored is a death sentence.
In the attention economy, entertainment is the non-negotiable price of admission. If your brand isn't genuinely entertaining, it's invisible.
Join the sharpest minds in entertainment as they unpack what audiences truly crave. This session explores the fundamentals of a new creative toolkit: how to treat brands as a character in a story, build immersive brand universes, hire ‘un-standard’ talent, create repeatable entertainment formats, and tap into niche cultures that go mainstream.
Hosting the panel is Dave Jansen, an Emmy and Effie-awarded creative leader and CCO at Connecting Plots Group.
He’ll be joined by:
-Erin McBean, MD and Executive Producer at Infinity Squared, bringing 15 years of international documentary and commercial expertise.
-Dan Reisinger, Oscar, Golden Globe, and BAFTA-winning TV and film director whose commercial work has won Cannes Lions and the Grand Effie.
-Maddy MacRae, internet sensation, actress, and influencer who commands the attention of 3.7 million followers on TikTok and Meta.
This high-energy, provocative session is a creative reset for marketers and agencies. Through live case studies and audience interaction, you'll learn why today, you don’t just advertise, you entertain. Or you disappear.
Erin McBean
Erin grew up on a long, dusty road bordered by a dairy farm, an abattoir and a highway with 3 sisters, an overactive imagination and a penchant for telling stories. Through a series of unforeseeable events, she found herself living in Germany, where she lived and worked for 10 years. She has worked across documentary, advertising, music and film production on everything from a documentary about the sex life of a solo mum by choice to a nature series on dinosaurs in the Arctic. She loves humour, telling a good story, surfing tiny waves and hot chips. And alongside making commercials every day, she is developing a range of both documentary and fiction projects.
Matt Apps
Matt Apps is a highly experienced Showrunner and Executive Producer behind some of the world’s biggest unscripted television formats. Across more than 25 years in television, he has led major series for Amazon Prime Video, NBC, Paramount+ and Channel 7, including Deal or No Deal Island, My Kitchen Rules, SAS Australia and the largest competition series ever made, Beast Games. Known for bold ideas and first class execution, Matt has built a career delivering premium television on a global scale.
Daniel Reisinger
Daniel’s a visual director who mines comedy from pathos. He’s Australian (which is his parent’s fault). His work has had 100s of millions of views, winning awards including Cannes Lions, the Grand Effie and D&AD pencils. He’s shot FILM and TV in the UK, US and Australia with OSCAR, GOLDEN GLOBE, BAFTA and EMMY winners. Including Jason Sudeikis (aka Ted Lasso) and Dame Harriet Walter (aka the Mum from Succession).
His British feature dramedy ANDMRS (Universal/ Netflix) received critical acclaim with THE HOLLYWOOD REPORTER calling it, “a masterclass in comedy”, with, “a stellar ensemble”, and THE GUARDIAN, “a cathartic romcom”, that, “rides an emotional crescendo”.
His series SIDESWIPED (which he co-created, EPed and Directed) has more than 55 million views and great reviews and has jist been re released by ITV
Dan started out in news and documentaries at the ABC. His advertising work has seen him punk US congressmen and try to get an outback KFC a Michelin star. These campaigns won at all the big awards including the Grand Effie and 7 Cannes Lions while receiving over a 1,000,000,000 media impressions (that’s not a typo). His work has received press from Vanity Fair, CNBC, ABC, Variety, Wired, Deadline, Fox News, Le Monde, Deadline, Indiewire and Ain’t It Cool News – who called him; “a force to be reckoned with.”
Maddy MacRae
Maddy MacRae is an actor, content creator, and comedian who has taken social media by storm. Unfiltered, hilarious, and refreshingly relatable, Maddy dives into dating, sex, adulting, and the beautiful chaos of being a hot mess – earning the attention of over 3.5 million followers across TikTok, Instagram, YouTube, and Facebook. Known for her unique comedic voice, Maddy brings everyday struggles to life – from personifying body parts to the dramatic inner workings of the stomach (IYKYK).
Maddy’s reach goes beyond social media. She’s an in-demand host, having partnered with TikTok for major events and serving as Warner Brothers’ go-to red carpet host, where she’s interviewed stars like Jason Momoa, Margot Robbie, and Greta Gerwig.
Whether she’s delivering a hot take, a life tip, or an honest overshare, Maddy keeps it real with her audience. For a daily dose of laughter and a comedic take on life’s messier moments, follow Maddy MacRae on TikTok, Instagram, and YouTube.
Dave Jansen
Dave is an Effie & Emmy Awarded Creative Leader with over 20 years of experience across digital, entertainment, advertising and production. He is the Founding Partner of Connecting Plots Group which includes Connecting Plots, Infinity Squared, a.glo, and CP-PR. He’s part time Creative Director, part time Executive Producer, and full time Chief Energy Officer. He has an unwavering passion for entertaining creativity that puts the audience first, and has led major campaigns for Tourism Australia, Fantastic Furniture, XXXX, McDonald’s and Lendlease. He is also the founder of Infinity Squared, an award winning production company, who won an International Emmy Award for #7 Days Later, the world’s first crowdsourced TV show.
In today’s fast-moving workplaces, uncertainty, pressure, and competing demands can easily lead to burnout. This workshop brings ancient Stoic tools into the modern professional context—equipping teams and leaders with strategies to stay grounded, focused, and resilient through change. Drawing from timeless Stoic principles and real-world examples, best-selling author Brigid Delaney will guide participants through practical frameworks for managing stress, cultivating perspective, and maintaining energy and purpose at work.
You’ll explore concepts such as the dichotomy of control, emotional regulation, and daily reflection—and learn how to apply them to challenges like shifting priorities, remote work fatigue, and organisational change. With a mix of interactive discussion, journaling, and scenario-based exercises, this session helps individuals build their internal resources, clarify what really matters, and thrive in demanding environments—without burning out.
Brigid Delaney
Brigid Delaney is the author of five books. She was previously a speechwriter in the Albanese Government and has also worked as a lawyer and a journalist for some of the world’s leading publications. She was also the co-creator of the Netflix hit Wellmania. Brigid is based in Sydney.
As emerging technologies rewire the structures of marketing, work and society itself, what agency do us humans have? Drawing on her experience at Twitter, Discord, Mozilla and Roblox, San Francisco-based Tuohy explores how lessons from the social web’s chaotic adolescence can guide the internet and AIs next chapter.
From platform responsibility and trust frameworks to the evolving psychology of online behaviour, she’ll reveal how marketers and creators can become catalysts for meaningful change, designing systems that amplify empathy, positive connection and cultural intelligence.
Maura Tuohy Di Muro
Maura is a seasoned Product Marketing leader and ethical technologist best known for shaping trust & safety products and marketing initiatives at Discord, Twitter, and Mozilla.
She has built a reputation for pioneering trust & safety marketing programs that are engaging, impactful, and—most importantly—don’t suck. Notable projects include Twitter Data Dash, a side-scrolling pixel art game designed to demystify Twitter’s revamped privacy policy (RIP), as well as Discord’s Safety Tarot Cards, the Teen Charter for a Better Internet, and the Zoltar Safety Fortune-Telling Machine—all innovative approaches to digital safety education.
Before transitioning into product marketing in tech, Maura honed her expertise in advertising agencies, spending five years in Australia, where she earned her MBA—and, in a moment of infamy, walked away with a $15,000 Banksy painting (a story best left for you to uncover).
Passionate about digital literacy, Maura is dedicated to bridging the gap between parents and teens in the realms of gaming and social media. She believes in harnessing the power of the internet and AI as tools for human progress and is committed to helping mission-driven organizations develop exceptional products while educating users, parents, and policymakers alike.
She holds a Master’s in Law from UC Law San Francisco and aspires to pursue a PhD in AI safety—“once things calm down.” At home she is kept on her toes by her two boisterous boys and wonderful husband.
Henry Innis and Nicky Barton launch the MROI Index for 2026, covering major channel trends, indexes and findings across the Australian market. A must-watch session with some of the best effectiveness minds in the country.
Henry Innis
Henry Innis is the Co-Founder and Global CEO of Mutinex, an AI-powered marketing analytics platform that has become the new standard in marketing mix modeling (MMM), transforming how enterprise brands measure and optimise their investments. With a background in marketing strategy and software engineering, Henry leads the Mutinex product vision and is obsessed with “what’s next” for driving confident marketers and measurement. Henry has earned numerous entrepreneurship and business awards and is known for his candid leadership, relentless focus on innovation, clarity and impact. Since founding Mutinex in 2019, Hen has established the company as the trusted measurement partner for over 90 global brands. In his own words, “I build products that grow businesses – it’s that simple.
Nicky Barton
With over 13 years of experience, Nicky Barton is a seasoned Marketing Science specialist with deep expertise in media and marketing. Currently Head of Marketing Science at Mutinex, Nicky’s background spans the Entertainment, Automotive, FMCG, Banking, and CPG sectors across APAC and EMEA. Nicky excels in translating insights into impactful decisions, leveraging his extensive knowledge of the media landscape.
Do you shy from uncomfortable work conversations? Or feel that when you try, you land it wrong? The tension between what you think needs saying and what feels safe to say is where creativity lives.
The World Economic Forum projects 39% of job skills will change by 2030, with creative thinking and resilience becoming more important. Great creativity and innovation need psychological safety and pushing boundaries: this takes conflict, curiosity and character. The gap between what we value (innovation, authenticity, courage) and what we reward (compliance, politeness, safety) is draining our industry's creativity.
Suited to the main stage, this session is more a conversation and live coaching session than a presentation we will bring real conversations to the stage. We'll invite the audience to raise real workplace tensions they're navigating. These might be a conversation with a client, team or boss. We’ll discuss how to shift from avoidance to courage and share frameworks to help everyone leave the room feeling equipped to have the tough talk.
The audience will hear:
- Creativity comes from conflict: How to keep debates healthy, not personal
- Creating psychological safety without losing creative edge
- Practical frameworks for shifting mindset and practicing candor
The presenters will bring a Client and Agency Perspective.
Amanda Behre
Amanda is an experienced executive marketing and commercial partnerships leader with almost 20 years’ experience across a diversity of categories from travel and tourism, ecommerce and digital marketplaces. She has led teams for brands such as Gumtree, Wotif, Hireup and Qantas Holidays based in USA and Australia and has managed consumer and B2B marketing, communications, CRM, marketing technology, automation and CX, managing databases of over 7 million consumers. Amanda is also an accredited career and leadership coach, growth advisor, Non Executive Director supporting brands from BIG4 Holiday Parks to Flexischools and is now Founder of Dear Thrive, a platform connecting working professionals to a network of advisory and coaching support. Amanda has been a previous speaker and panellist across events from Mumbrella to The Customer Show.
Julie Dormand
Julie is a commercial business leader with a proven track record building company growth and leading transformation.
With over thirty years’ experience in Marketing, CRM/CX, Advertising and Business Development, Julie has built and led top agencies. As CEO of Australia’s first CX Agency, MercerBell (now part of Publicis) and Managing Director of The Works, part of Capgemini, she helped blue-chip brands like Qantas, Amex and Purina unlock their customer potential.
Julie’s people-first leadership makes her a proven culture creator. At The Works, she achieved a 93NPS and 4th best place to work in Australia (WRK+ Awards), winning the 2024 Mumbrella Culture Agency Award.
Her leadership has been recognized industry-wide, winning the ADMA AC&E Jon Clark Outstanding Contribution Award and the Mumbrella Business Leader of the Year 2019. She was also finalist in the Women in Media Awards for Business Leader and Glass Ceiling awards in 2023 and Mentor in 2025.
Julie now runs her own Business and Culture Consultancy, ‘Dormand’. She is founder of The Friday Lunch Club connecting senior leaders and business founders across 7 locations, Chair of the Advisory Board for Ellipsis Loyalty, and a mentor for Mentor Walks Australia and The Marketing Academy.
Jules brings a mix of business mind and empathetic nature. She believes in Daring Leadership, the value of Human Connections and making business fun.
AI can outperform humans in creative tests, yet marketers hesitate. Why? Fear, inertia, or misplaced trust? I will reveal fresh data and challenge the industry to stop sitting on its hands and start shaping the future.
The marketing department of the future isn’t just evolving, it’s being rewritten. Will tomorrow’s creative teams be powered by humans, AI agents, or something in between?
- AI vs. Human Creativity – New Kantar data revealed live on-stage comparing brand-building impact of human-made ads versus AI-generated ads.
- The Creativity Paradox – Can machines deliver craft and cultural resonance, or does human intuition still hold the edge?
- Trust and Influence – Why consumers distrust is rising due to AI produced and what that means for influencers and authenticity.
- The Future Org Chart – Will marketing departments become ecosystems of algorithms, creators and cultural catalysts?
Why It Fits Mumbrella360’s Catalyst Theme
- Connection & Confrontation: Sparks debate
- Culture & Change: Explores shifts in consumer mindset
- Cognition: Reveals fresh research data for the first time. (Global and local)
- Creativity with Edge: Challenges assumptions
- Circle: Interactive format with live audience polling and some good humour thrown in
Expect heat, friction and real-time insight sharing, not consensus, the session is designed for dialogue, not monologue.
Karin Du Chenne
Karin leads client and growth initiatives at Kantar Australia, helping organisations harness brand, digital, AI and analytics to unlock sharper insights and turn them into commercial advantage. Her experience spans fintech, FMCG, media and tourism — and her energy lies in pushing brands to think bigger and move faster.
A dynamic leader with more than 25 years’ impact across local and global markets, Karin believes AI is the most powerful accelerator of shared understanding and innovation our industry has ever seen. Her international career includes three years in Istanbul as Chief Client Officer for Kantar MEA, before returning to serve as CEO of Kantar South Africa. She is also a two‑time Insight250 global winner, recognised for innovation in data‑driven marketing.
Karin holds a BCom in Marketing and Finance and completed Sustainability in Business at Cambridge. A passionate explorer, she brings a bold, global perspective to every stage and conversation
Investor pressure, rising cost of the basics such as food, energy and insurance, government regulation, employee disgruntlement, increasing litigation. All are contributing to the growing surround sound of pressure forcing companies to react quickly to the risk and opportunity created by a warming planet. As the architects of demand Marketing and Advertising, as part of a broader ecosystem of influence, can not only push businesses to embrace climate targets, but also guide them through the transition with vision and purpose.
This masterclass will cover the key principles of how to embedd sustainable behaviours in advertising, and will feature:
- The key sustainable behaviors we can encourage and normalise
- The range of levers available, including imagery, consumer behaviors, and business models
- Illustrated by best-in-class campaigns from around the world
James Greet
James Greet is one of Australia’s most experienced agency change leaders. During the course of his career he has worked with some of the world’s most progressive agencies (PHD London, Saatchi’s China, BBH London) dividing his time between both media and creative, where strategic and creative thinking has been the definer and driver of their success.
During his 24 years in Australia, James has held the CEO role at OMD, Mindshare (ANZ, Japan and Korea), and Ikon (ANZ,) building a reputation as a pioneer, helping turn under performing companies into both market and global network leaders.
This includes turning OMD from an underperforming lossmaker into Agency of the Decade, and Mindshare from vanilla and forgotten into the purple group’s global office of the year.
As an ocean swimming, trail running, triathlete and nature lover he’s also spent the last 3 years working with leaders across the marketing and media industry to change its negative impact on the environment into a force for positive change.
His most recent venture will see the launch of London’s renowned The Purpose Disruptors here in Australia this April. An organisation committed to a vision where advertising works in harmony with the natural world.
As AI continues to commoditise content, it cannot manufacture connection. Peter Chun reveals how to navigate the intersection of social-first storytelling and algorithmic discovery. By balancing the raw pulse of organic social with the unhackable energy of real-world experiences, learn how to build a brand that AI doesn’t just process, but prioritises.
Peter Chun
Peter Chun is the EVP and Global Head of PAC (Platforms, Algorithms, and Culture) at VaynerX, leading the company’s platform and creative strategy. His expertise in platforms and cultural trends allows him to deliver cutting-edge insights and maximize relevance for the agency and its brand partners.
As an innovator, Peter spearheads VaynerX’s initiatives across emerging landscapes, consistently pushing boundaries and setting new standards. His strategic vision and commitment to staying ahead of the curve have positioned VaynerX as a leader in the digital marketing space, delivering exceptional results for its clients.
With over 15 years of experience in digital marketing, performance advertising, and venture-backed consumer startups, he’s worked with the world’s largest consumer Internet brands, such as Apple, American Express, and Nike, to name a few.
Before joining VaynerX, he was the Head of Platforms at SocialCode, leading the launch of Facebook Twitter, Pinterest, Instagram, and Snap’s Ad API’s. Peter’s previous roles included managing director at LinkShare (acquired by Rakuten) and head of solutions at Clickable
Will The Real Snoop Please Stand Up? The Power of Cultural Spikes There’s strong research that campaigns that tap into culture are significantly more likely to drive major business outcomes. But culture doesn’t move in a straight line. It moves in spikes, or dedicated bursts of activity that drive fame and earn attention.
We saw this firsthand when we brought “Snoop Dogg” to Melbourne for AFL Grand Final weekend. Or at least, that’s what everyone thought.
What followed was a perfectly engineered cultural spike: a moment that blurred reality and illusion, inviting audiences to participate, speculate and share. This spike fuelled attention far beyond what traditional media could achieve.
We’ll kick off the session with a special appearance from ‘Snoop’ himself in his Mumbrella360 debut… or so we think.
Through a moment designed to blur the line between reality and illusion, we’ll demonstrate:
- How chaos became the strategy (and why control kills creativity)
- The new rules of earned attention when nothing feels real
- Why sometimes the best plan is no back-up plan
- Managing risk (ethics, safety, legal and brand considerations)
Laura Pennycuick
Laura Pennycuick is the Head of Marketing ANZ at the Treasury Collective (TWE), where she leads regional marketing strategy across a portfolio of iconic wine brands, including Pepperjack, 19 Crimes and Squealing Pig. With over 14 years’ experience, Laura has built her career in the alcohol industry, working across some of the most recognisable brands in beer and wine.
Her background spans brand strategy, innovation, culture-led marketing and commercial delivery, including a four-year stint in New York working on Bud Light, as well as playing a key role in the launch of Great Northern – one of Australia’s most successful beer innovations of the past decade. Known for blending strategic thinking with creative instinct, Laura brings a strong commercial lens to bold, attention-earning ideas.
She’s passionate about building brands that genuinely connect with culture, drive growth and stand the test of time.
Phillip van Bruchem
Phil van Bruchem is Creative Director at Splash, Treasury Wine Estates’ in-house agency, where for the past three years he has led award-winning creative work across some of Australia’s most iconic wine brands.
Over his career, Phil has created work of all shapes and sizes – using Snapchat to help find missing teenagers, opening the world’s most remote pizzeria, polishing a (golden) turd, turning 7-Eleven coffee beans into a high-end body scrub and producing a sketch comedy series – while delivering notable, award-winning work for some of Australia’s most-loved brands.
Prior to Splash, he held senior creative leadership roles at McCann, M&C Saatchi and Clemenger Group’s CHEP Network, and was Executive Creative Director of BWM Dentsu Melbourne. Under his leadership, BWM Dentsu became one of the most awarded in the APAC region, earning its first wins at Cannes Lions, D&AD, One Show, LIAs, Spikes, Adfest and the Webbys.
Hannah Nickels
Hannah is the Head of Strategy and Operations at Bolster group. With over a decade experience working across agencies, brands and publishers, Hannah has a knack for taking a complex problem
and making it simple(er).
At Bolster that see’s her helping entertainment, arts and culture businesses connect with their fans and helping brands connect with culture.
Alex Light
Alex Light has worked in youth culture, marketing and media for 20 years, with a speciality in shaping and commercialising creativity and innovative ideas.
Alex is currently the GM of Partnerships at Bolster Group. In this role, he leads the agency’s key client relationships and strategic partnerships, working with major brands such as EA Games, Tourism Australia, William Grant, Treasury Wines; and representing commercial rights holders including Laneway Festival, Carriageworks, Now or Never and RISING Festival.
Prior to Bolster, Alex served as Managing Director of the city guide Concrete Playground and spent nine years at VICE Australia, where he rose to Acting Country Manager and Commercial Director. Across these leadership roles, he oversaw commercial operations and managed key relationships for major clients including AB InBev, Pernod Ricard, Airtasker, and Unilever.
In a world where marketers pour billions into Meta and other platforms, Airtasker has taken a radically different path, proving that growth doesn’t have to be bought one click at a time.
In this provocative session, pannelists will challenge the marketing status quo, revealing how Airtasker has built a high-growth, highly trusted brand, without relying on the algorithms that dominate digital spend. Airtasker CEO Tim Fung will unpack what happens when a company invests in brand, creativity, and community.
The panel will explore the power of partnerships and the new rules of modern marketing. Together, they’ll confront the industry’s fixation on short-term metrics and explore how bold storytelling and strategic media alliances have fuelled Airtasker’s Australian and international growth.
Through more than $56 million in media capital partnerships with oOh!media, ARN, and the UK’s Channel 4, Airtasker has built awareness, trust, and cultural relevance, proving that the right partnerships can achieve what clicks never could.
Expect a candid, high-energy discussion that challenges comfortable thinking:
- Why chasing short-term metrics can erode long-term brand value.
- How storytelling and partnerships can drive real commercial impact.
- What happens when startups prioritise courage and creativity over pure conversion?
This session is essential for marketing professionals and agencies seeking fresh ways to scale businesses.
Tim Fung
Tim Fung is the Founder and CEO Airtasker Limited, Australia’s leading online marketplace for local services, connecting people and businesses who need work done with people who want to work.
With a mission to empower people to realise the full value of their skills, Airtasker aims to have a positive impact on the future of work by creating truly flexible opportunities to work and earn income.
In 2025, Airtasker entered the world of Formula One™ through its partnership with the Visa Cash App Racing Bulls Formula One™ Team (VCARB). Since launching in 2012, Airtasker Taskers have completed more than 5 million tasks worldwide and Airtasker has put more than $720 million into the pockets of Australian Taskers (net of Airtasker’s fees)
Tim is also a co-founder and director of Tank Stream Labs Pty Ltd – a co-working space and entrepreneurial community located in Sydney.
Before starting Airtasker, Tim was a founding team member and investor in telco startup Amaysim, playing a key role in strategy and capital raising. He is a founder and director of several web startups, including online custom shirt design business Joe Button, and motorsport event management group Circuit Club.
Tim has worked as a consulting talent agent at Chic Management and before this, spent five years as an investment banking executive at Macquarie Bank. Tim has a B.Commerce (marketing) from UNSW and was a recipient of the 2016 UNSW Young Alumni award and 2017 NSW Pearcey Tech Entrepreneur of the Year award.
Richard Hunwick
Bio coming soon…
Andrew Every
Andrew Every is a specialist in strategy, transformation, and high‑impact commercial partnerships across media and technology. At oOh!media, he leads corporate strategy, strategic growth initiatives, and the expansion of the company’s retail media division, reo.
Before joining oOh!, Andrew served as Executive General Manager of Strategy and Transformation at the NRL, where he oversaw major growth programs and managed partnerships with long‑term broadcast media partners. He has also held senior executive roles within Telstra’s Media business, contributing to the growth of Foxtel, Telstra TV, and Telstra’s live sports and music offerings. Earlier in his career, Andrew spent nearly a decade at PwC specialising in media and technology.
Caroline Hugall
Caroline Hugall is the Chief Strategy Officer at Spark Foundry Australia, leading the agency’s strategic vision. With over 20 years of experience across London, New York, and Sydney, she has shaped brand and marketing strategies for global businesses. Caroline has held leadership roles at IAG, Mondelez International, Ogilvy & Mather, and Naked Communications, where she spearheaded transformative campaigns for iconic brands such as Coca-Cola, IKEA and Oreo. Passionate about driving meaningful connections between brands and audiences, she blends data-driven insights with cultural intelligence to create impactful strategies.
By 2026, AI is no longer an emerging technology in marketing. It is infrastructure. It is embedded in how ideas are formed, how work is made, how decisions are taken and how careers are shaped.
This session proposes a practical, human-centred view of what that future looks like now, not in theory, but in practice. It is designed for senior marketers, agency leaders and ambitious practitioners who want to understand how AI is changing the work, the roles and the organisations around them, and how to respond with confidence.
This session is not about predicting the future of marketing. It is about recognising that the future has already arrived, unevenly distributed, and that the advantage now lies with those who understand how to work with AI deliberately, responsibly and humanely.
Lauren Dawber
Lauren is a senior media and marketing leader with deep expertise in operational marketing excellence, agency stewardship and high‑performance team leadership. Over the past five years, she has held two executive roles: first as Managing Director at Carat Australia, where she led agency and client strategic transformation, and currently as Senior Director, Media, Operations & Performance at Optus.
At Optus, Lauren plays a pivotal role in shaping media efficiency and effectiveness through future‑ready marketing operations, including leading the agency partnership ecosystem; an approach widely recognised for its strategic discipline and forward‑looking design, alongside driving marketing led transformation to deliver efficiency, enhancing and automating the end-to-end operating process.
When she’s not working, Lauren can be found chasing after her two little hurricanes, Oscar and Belle, who keep life joyful, unpredictable, and very well‑grounded!
Yasmina Pinto
Yasmina Pinto is a senior brand leader and educator with 20 years’ experience shaping some of Australia’s most recognised brands. As Head of Brand at AGL for seven years, she has led major brand and marketing projects during AGL’s transformation, including repositioning AGL for the energy transition, launching a telecommunications brand extension, and numerous content and social media programs. Previously Head of Brand at HCF, she oversaw an award‑winning brand transformation nation-wide. Yasmina has also lectured in postgraduate Brand Management at UNSW and published a brand transformation case study globally.
Aimee Dixon
A seasoned marketing executive with a robust foundation in commercial outcomes, data, insights, and AI. Aimee brings a unique blend of analytical and strategic skills to her creative remit.
Her career, which has spanned financial and strategic roles before transitioning to marketing, has allowed her to leverage her commercial acumen to drive impactful campaigns, foster brand growth, and enhance customer’s experience.
Known for her innovative approach and ability to navigate complex market dynamics, Aimee excels in creating value-driven strategies that align with business objectives and prioritize customer needs.
Her leadership and vision continue to inspire teams and deliver exceptional results.
Bridget Cleary
Bridget Cleary is Co-Founder and CEO of BRX where we help the world’s leading marketers accelerate their growth at scale. Bridget has extensive experience in marketing, advertising, and tech to drive growth for major businesses. She is passionate about leveraging technology to achieve better outcomes, and simplifying the complex in brand science, data, tech, team building, and life.
Marty Hungerford
Marty Hungerford is Chief Innovation Officer and founding partner of BRX, where he is redefining how creative agencies deliver value through technology, insight and craft.
With over 25 years of experience building and guiding digital, creative and strategic teams across top-tier multinational networks and independent agencies, Marty has helped some of Australia’s most iconic brands including Optus, Medibank, AGL, Australia Post, HostPlus and Youi generate stronger engagement, measurable outcomes and long-term customer value.
He is focused on transforming both BRX and its clients’ businesses through the practical application of AI, embedding generative tools across strategy, copy, imagery, video, music and voice. These technologies are used not only to elevate creative output, but to drive efficiency, reduce production costs and accelerate time to market.
Marty’s mission is to help build the agency model of the future, one that is agile, intelligent and integrated, designed to help brands compete and thrive in a fast-evolving digital economy.
As content demands grow, most teams burn out relying on constant new ideas and continuous production. This masterclass explores a smarter approach: building a repeatable content engine by reusing proven formats, leveraging audience signals, and recycling ideas and content.
This practical masterclass will show you why repeatable formats outperform one-offs and how to build a system that delivers consistently over the long term, not just in short bursts.
Emelie Lundberg
Emelie Lundberg Emelie has over 13 years of experience specialising in social media and has worked across leading media, creative, and social agencies in Sydney. Her experience spans strategy, content ideation, production, and paid media, delivering end-to-end campaigns that connect brands with audiences in a meaningful way. Throughout her career, Emelie has partnered with a diverse portfolio of clients such as Subaru, Destination NSW, Carnival Cruise Line, Zambrero, Clorox, Ferrero, Kimberly-Clark, and 7-Eleven. Known for her collaborative approach, she brings both creative insight and strategic thinking to every project. Emelie thrives on mentoring teams and fostering an environment where impactful, meaningful work can thrive.
Lucila Lannes
Lucila Lannes A creative strategist at heart, Luci lives and breathes social media. Her obsession with digital trends ensures she is always ahead of the curve, possessing a deep understanding of what is happening in culture and the social landscape. Her expertise spans from research and data analysis to trend prediction. Beyond that, Luci has experience across all social departments, from production to influencer marketing, ensuring holistic strategies that optimise performance from every standpoint.
Marketing has never produced more - or meant less.
In an era where content is cheap, briefs are timid, and ideas blur into sludge, creative courage is now a strategic advantage.
New York-based Sweathead founder Mark Pollard invites marketers to confront the slop and rot in their own systems - the autopilot thinking, the fear of sincerity, the worship of metrics, the quagmire of politics - and to rediscover what great work feels like.
Part talk, part live experiment, this interactive session explores how words, strategy and humanity become catalysts for creative excellence.
It’s time to make the best work of your lives.
Mark Pollard
Mark runs Sweathead, a strategy training, event, and publishing company.
He’s trained The Wall Street Journal, Complex Media, On Running, Twitter, and Meta while growing the Sweathead Facebook Group to over 20,000 members and the Sweathead podcast to over 1.6 million total listens.
Mark spent almost two decades working in advertising in agencies like Leo Burnett, Big Spaceship, and McCann before setting up Sweathead in New York City. His roles have touched user experience, social media strategy, and account planning.
Outside of advertising, Mark is a writer and publisher. In fact, he published Australia’s first full color hip hop magazine with a CD and, having raised $37,000 on Kickstarter, he’s sold 8,000 copies of his first book “Strategy Is Your Words”.
He’s spoken at conferences like the Cannes Lions Festival of Creativity and he’s hosted strategy masterclasses in tens of countries.
Shopping is no longer a functional or emotional task, it’s becoming fun. The rise of self-care, treat yourself culture and shopping gamification will all converge into Live Shopping. eBay has already launched Live Shopping overseas, seeing influencers taking a front foot as becoming salespeople. TikTok are launching in Australia also, and this trend is set to explode in 2026.
eBay will have freshly launched live shopping in Australia. Tapping into fandoms and the entertainment of shopping, eBay will be experiencing the rise of this trend, live!
Multitudes of people will be tuning in everyday, and this will be growing. This session will share real-time insights eBay is experiencing in the newly launched live shopping. As they build it.
Join iProspect's Marcelle Hoyek and eBay's Zannie Abbott to learn how live shopping is going to be the greatest innovation since online shopping.
Zannie Abbott
Zannie Abbott is Head of Marketing & Communications at eBay ANZ, leading integrated brand and performance strategy. With two decades across eBay, agency and entrepreneurship, she builds customer journeys and campaigns that drive revenue, strengthen ROMI and deliver sustainable growth. Known for building scalable systems and high-performing teams, Zannie brings strategy, culture and performance together to drive meaningful growth.
Harriet Swinburn
Harriet Swinburn is a strategic leader at iProspect with experience driving brand, media, data and creative integration across global and local clients. Currently Hattie works with the eBay business to identify what will drive brand and performance difference, perception and preference and find a bold way forward. Hattie believes change is where the fiction is and this is where communication gets interesting.
Pressure is mounting on businesses to address their environmental impact – from legislation, investors, consumers and all parts of their supply chain. Yet many marketers are left struggling to understand the role they can play. Where do I start? And what impact can marketing have anyway?
In this session, you’ll hear from Tracey Peters, Opella’s Media and Agency Relations Lead, taking the audience behind the scenes on Opella’s sustainability journey. In 2025, the healthcare brand became BCorp certified, requiring meaningful change across the whole organisation. But for marketing, this was only the beginning. Tracey will share the challenges Opella’s marketing team had to overcome to put this into practice – as well as the opportunities they’ve uncovered along the way.
You’ll also hear from Ashley Wong, Chief Digital and Innovation Officer at Opella’s media agency Hearts & Science, sharing the story behind their award-winning approach to reducing emissions, developed in collaboration with Opella. Together, Ashley and Tracey will challenge the perception that sustainability must be a trade off with performance. They will show how addressing advertising’s surprisingly significant footprint can place marketers at the heart of business transformation, providing a roadmap for decarbonisation, customer engagement and increased performance.
Tracey Peters
Tracey leads media and agency relations for Opella’s portfolio of brands. She has over 20 years of experience in the pharmaceutical and OTC industries, across Australia, Singapore and the US. Tracey also has extensive experience in procurement, giving her a first-hand understanding of marketing’s role within the overall business. She has a passion for sustainability and has contributed significantly to Opella’s carbon reduction efforts across the marketing function.
Ashley Wong
Ashley works with clients and partners, to create innovative digital solutions that forge a better path forward. He’s experienced the evolution of the media and tech landscape over the past two decades, and sees the pivotal role of innovation in achieving meaningful change towards a more sustainable future.
Arum Nixon
Arum leads Ad Net Zero in Australia, the industry’s programme to help decarbonise advertising’s supply chain and support more sustainable behaviours. He has extensive experience across media agency functions from strategy to investment, in Australia and the UK.
One of the most exciting dynamics in marketing is emergent technology. One of most damaging dynamics in marketing is emergent technology”.
These two statements are not the juxtaposition that one might think. While industrial professions harness frontier technologies to thrive in the post digital era, that’s not true for all and in the case of marketing and customer leaders, the technology itself threatens to run riot.
Not servant, but master.
The well-funded product marketing machinery of martech, loyalty, and CX, present ever-evolving concoctions of truth, half-truth, and at times, outright mythology! As partners and sponsored associations multiply and amplify the narratives, marketers are awash in a digital maelstrom without respite. The implications to budget, to human capital, and to customers feel never ending.
This moment poses a defining question.
How do we filter out the sea of sales slogans masquerading as management theory, and filter in true value creators, efficiency drivers, and positive disruptors?
From CDPs to synthetic data, the metaverse to agentic AI, invention and proposition come in many forms. Amid the noise of such a technological industrial complex, one born on the cutting edge of the modern era, can decades-old, centuries-old, or even millennia-old precedent guide us?
Aarron Spinley
Aarron Spinley is a Fellow (and co-founder) at the Field Bell Institute, where he teaches the Mini MBA in Customering to international student cohorts twice annually. An author with Taylor & Francis, the world’s largest educational publisher, his career spans marketing, technology, risk, and customer advisory. He has spoken or lectured on 5 continents.
What if your content didn't just engage audiences - it changed what an entire generation believes is possible?
At age 11, Paul saw a poster of a Paralympic athlete in his hospital room. That single image changed everything. But that moment was rare. For decades since, Australian media has failed to reflect 20% of its audience - not through malice, but through absence.
As CEO of Inclusively Made, Australia's certification standard for inclusive production, Inclusively Made has transformed how Nine, Woolworths, Bupa, Big W and Telstra tell stories. Nine's 2024 Paralympics broadcast reached 8.7 million Australians. These aren't diversity initiatives - they're commercial successes that work because they reflect reality.
Delegates will learn the framework for moving from invisible to unavoidable: why authentic representation requires the voices of those being represented, how systematic change differs from symbolic gestures, and why representation must be embedded from day one, not retrofitted. They'll understand the ripple effect - how changing media changes infrastructure, attitudes, and ultimately what a kid in a hospital bed believes is possible.
This isn't about being more inclusive. It's about imagining a world where every kid sees a poster that shows them what they could be and then building the media landscape that makes it real.
Henry Smith
Henry Smith is the Founder of Inclusively Made, the industry standard for inclusive production. With a mission to champion the inclusion of people with disability at every stage of production, Henry works with leading brands, agencies and broadcasters to make inclusion BAU.
An award-winning business leader and producer, Henry’s portfolio spans entertainment and commercial production, collaborating with clients such as P&O Cruises, National Geographic, the Tokyo Metropolitan Government, Sesame Street, ABC, BBC, Unilever, and Google. His innovative approach has earned him a reputation as a pioneer in inclusive storytelling and industry transformation.
Henry’s leadership has redefined standards for disability representation both on-screen and behind the camera, creating new pathways for disabled creatives throughout the arts sector.
Paul Nunnari
Paul Nunnari is an accomplished Australian Paralympic athlete, disability advocate, performer, and business leader. As a wheelchair athlete, he represented Australia in three consecutive Paralympic Games – Atlanta 1996, Sydney 2000, and Athens 2004.
Known as “The Other Superman,” he later gained national recognition as a wheelchair aerialist on Australia’s Got Talent, performing internationally and appearing in films. His unique perspective as both a Paralympic athlete and performer has informed his advocacy for authentic disability representation in media and entertainment.
During his career in the New South Wales government, Nunnari championed accessibility initiatives, notably contributing to making the Sydney Harbour Bridge wheelchair accessible. His work on major events like the 2018 Invictus Games and Sydney New Year’s Eve celebrations earned him the Public Service Medal (PSM) in 2022 for outstanding public service in access and inclusion.
Paul is currently the CEO of Inclusively Made, transforming the film, TV and advertising industries’ approach to disability inclusion.
After decades advising brands from the agency and media side, Mat Baxter crossed a line many talk about but few take - moving from strategist to founder; from advising clients to full commercial accountability. The result is SKINGRAPHICA, a luxury skincare brand created to define an entirely new category.
This case study session isn’t about tattoos as a trend - though the origin story shows the significance of real-world insight. With a career spanning senior global leadership roles across UM Worldwide, IPG Mediabrands, and Initiative, Baxter will reflect candidly on what his agency experience prepared him for - and what it didn’t.
The session explores how decision-making changes when the consequences are direct, shifting appetite for risk, and how Baxter has set out to be his own dream client.
Drawing on the experience of building a brand from the ground up, he unpacks how marketing theory holds up under real commercial pressure, and how he's created a media mix for the future, from influencer engagement to out of home.
In an industry shaped by short-term signals, Baxter offers a perspective grounded in ownership and long-term value creation. The session is for senior marketers, strategists and leaders navigating change, offering insight into accountability, expertise, and what it really takes to turn belief into a brand when your own name, money and reputation are on the line.
Mat Baxter
Mat Baxter is an Australian marketing leader who spent more than twenty years running major media and creative agencies in Australia and New York, working with global brands and leading teams across multiple regions.
He is the founder of SKINGRAPHICA, a company creating a new category in luxury skincare for tattooed skin, and the co-founder of TMRW, an AI-driven health diagnostics business disrupting traditional healthcare models.
He now applies the skills and perspective gained from decades in the agency world to building and scaling his own ventures.
Peeking behind the redundancy mask at what’s really going on with widespread layoffs accelerated by AI and industry disruption.
This will be a panel with a heartbeat - raw and real story sharing. Mel Hopkins, will vulnerably share her mid-life redundancy experience, the journey of resetting expectations and a recent highlight of contributing to the newly published book: All the cool girls get fired. Sherilyn Shackell, will provide global redundancy truths witnessed industry-wide as of May 2026, coupled with deep wisdom on recovery strategies learned from her former years as the Founder of a recruitment agency. Pat Guerrera for whom redundancy became a messy spiritual reboot, will enlighten us on processing radical acceptance that his old life was gone, there were no easy passes for past success, and a decision to start from scratch and back himself—hard.
In September 2025, in partnership with Mumbrella, we started to change the conversation about redundancy, several articles created significant groundswell about the prevalence of redundancy across our industry and spotlit the stigma that has in the past kept people's true stories and experiences silenced. Whilst it was a start, we are far from finished. Our voices and stories have barely touched the sides. It’s our duty to keep the conversation going, to continue the quest to reduce the stigma and shame that comes with redundancy, by dropping the mask through story sharing that inevitably reshapes people's career paths and offers up strategies that help them to define their next.
AI, labelled a millennial industrial revolution of its own kind is only going to continue to see the way we work and the roles we once understood as secure, shifting and changing. This panel will expose real redundancy experiences in a raw and never been shared before way, by some of the most highly regarded marketing leaders in our industry. Our panellists will help the audience lean into the almost certain uncertainty of a new career landscape ahead.
In the name of owning professional cultural shifts and changing the redundancy conversation, this panel will be the light that helps you determine which path you are going to light up and step into next.
Sherilyn Shackell
Sherilyn launched The Marketing Academy, a non profit organisation, in the UK in 2010, Australia in 2014, USA in 2018 & APAC in 2023, bringing together some of the world’s best known & popular brands to provide world class learning for all levels of talent from emerging leaders to CMOs.
She is also the Founder & Chairman of The Marketing Academy Foundation, a stand alone charity providing marketing apprenticeships for young people from challenging backgrounds.
A highly popular and engaging keynote speaker you’ll often find her delivering leadership development programs. When she gets the chance, she writes about talent engagement & development and all things ‘leadership’ featuring in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, Marketing Magazine, Management Today and CMO.com.
She’s received recognision for her work; CIM Women in Marketing ‘Special Award for Contribution to Marketing’, was inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain and was identified as one of the UK’s Vision100 by Adobe and AdNews Top 50 list of most powerful influencers in Australia.
Mel Hopkins
Melissa Hopkins is one of Australia’s most dynamic brand and marketing leaders, known for reinventing legacy businesses, building high-performing teams and turning bold ideas into commercial results.
With global experience across telco, media and technology, she has shaped some of the most loved brands, championing data-led creativity, customer obsession and modern marketing systems that drive real growth.
A straight-talking, culture-first leader, Melissa is passionate about elevating the craft of marketing and pushing the industry forward. She now brings this energy into the tech start-up world, helping build the next wave of marketing innovation.
Patrick Guerrera
Patrick is a transformation-focused brand and marketing leader who moves confidently between the C-suite, the design studio and the boardroom. Across more than two decades in global brand consulting, design and advertising, he has helped reshape some of Australia’s most recognisable organisations—commercially, culturally and reputationally—while building creative businesses that operate on a global stage.
He is best known for founding and leading Re, the design and experience business within the M&C Saatchi Group, where he grew the company from a local branding studio into a multi-market design business. Under his leadership, Re partnered with major brands across finance, telco, tech and the public sector. His long-running partnership with Optus is a signature example—helping the business evolve from a traditional telco into a modern, customer-led brand system, including the creation of Yes Agency as an in-house capability aligned to growth, innovation and experience.
Today, as founder of Rebellion Consulting and a fractional Chief Growth & Marketing Officer, Patrick partners with CEOs and executive teams who want more than incremental gains. He designs customer-led growth systems, modern marketing operations and internal agency models that combine creativity, data and AI—especially in complex, regulated environments like financial services, fintech, telco and member-based organisations. As a member of the D&AD Global Advisory Board and a regular keynote speaker on creative leadership and the future of marketing, he continues to champion one core belief: the most powerful brands are built by creating the conditions for people to do the best work of their lives.
Katie Dally
Katie Dally is a visionary marketing leader with 20 years’ experience building brands from the inside out across ASX-listed companies and international award-winning creative agencies. She has a proven track record of using creativity to drive commercial results and leading large teams to produce the best work of their careers. In 2024, she was the founding client that enabled the launch of Plus Also Studios, a creative technology company that leveraged AI and automation to accelerate brand efficiency and effectiveness for Endeavour Group. Katie is the founder of advisory practice, The Growth Multiplier, board advisor to Manifest and has most recently joined Metcash as Head of Marketing.
Katie is also a Marketing Academy Scholar (2022) and council member, where she supports alumni navigating redundancy and is helping shift the industry conversation through various Redundancy Unmasked initiatives including this one at M360.
The advertising industry doesn’t have a retention problem; it has a design problem. Our workplaces are built for a version of work that no longer exists, and we’re losing extraordinary people because of it. Women, parents, and senior talent are not walking away for better pay; they’re walking away from cultures that refuse to evolve.
'We Don’t Have a Talent Shortage — We Have a Retention Problem' will challenge agencies and brands to rethink what modern work looks like, and who it’s built for. Through initiatives like a four-day full pay week, inclusive wellbeing policies and a profit-for-purpose model, this session promises to redefine what sustainable work can look like, proving that culture and performance are not opposites, but allies:
Sive Buckley (The Aunties) — mentoring and connecting emerging women in media.
Lauren Thornborough (The Village) — supporting parents through the mid-career crunch.
Jacquie Alley — tackling ageism and valuing experience.
Together, they’ll unpack how to design businesses that don’t just survive the burnout era but lead beyond it, proving that flexibility, equity, and purpose aren’t perks, they’re performance drivers.
Because keeping great people isn’t about resilience. It’s about responsibility.
Sive Buckley
Sive Buckley is the Managing Partner of Born Creators, a global collective of independent agencies spanning creative, content, media, digital, CX, and technology. With over 15 years of experience across Australia, the Middle East, and Europe. Sive has built a career leading integrated marketing solutions that bridge strategy and execution to drive business growth.
With a background spanning creative development, customer experience, media strategy, and digital performance marketing, Sive’s work has been recognised at major award shows including Cannes Lions, Mumbrella, AWARD Awards, and B&T.
Throughout her established career, Sive has held senior leadership roles at CHEP, AKQA, and Essence Mediacom, working with leading brands such as Telstra, Flybuys, Commonwealth Bank, and Salesforce, leading high-profile campaigns including ‘Give a Flybuys’.
Alongside her role at Born Creators, Sive is Head of Operations at The Aunties, the advertising industry’s leading mentoring and support network dedicated to advancing women in the industry. In this role, she helps scale programs and partnerships, supports the community’s mentor network, and drives initiatives that create practical pathways for women to grow their careers, build confidence, and access real sponsorship and opportunity. Sive is passionate about building spaces where generosity and straight-talking guidance can coexist, and where the next generation of leaders are supported to thrive.
Sive is committed to driving greater diversity, equity, and inclusion within the industry, alongside shaping a more collaborative and future-focused approach to marketing.
Lauren Thornborough
Lauren Thornborough is a seasoned media professional with 20 years of dedicated client service expertise, spanning key categories including FMCG, Finance, Alcohol, Luxury, Government, and Food. Currently she is employed at Mindshare as a Managing Partner across the Unilever business.
Outside of her day-to-day role, Lauren has an extensive background in championing causes within the Australian media industry. This led to her to establishing ‘The Village’ with Lou Wilson in 2024. An association built to connect, support and advocate for working parents in the Australian Media Industry to have a successful and sustainable careers. To date The Village has 825 members and it services its community via a series of education events and peer to peer mentoring sessions, with much more in the pipeline for 2026.
Jacquie Alley
Jacquie is the Chief Operating Officer & co-owner of The Media Store and Chairperson of the Independent Media Association of Australia.
As a second-generation indie agency owner and mother of four boys, you’d think that would keep her busy enough. Yet her passion for our industry to tackle important issues has led her to volunteer extensive time within the IMAA, Experience Advocacy Taskforce and The Village.
As the 2025 B&T Women in Media Champion of Change winner, and 2025 Global Indie Legend Bronze winner, Jacquie is clearly passionate about people and purpose, wanting to make a tangible difference in the lives of those she is entrusted to lead. Whether that’s championing women into leadership roles, challenging the ageism biases, or supporting working parents, Jacquie is all in.
Marilla Akkermans
Marilla Akkermans is the founder and managing director of Equality Media + Marketing, an independent agency proving that people-first business isn’t just possible, it’s powerful.
Since launching Equality in 2018, Marilla has redefined what leadership in media looks like, balancing care and commercial success in equal measure. In 2025, under her direction, Equality has recorded 447% year-on-year profit growth, expanded its team by 65%, and achieved 85% retention, all while operating a four-day week at full pay.
Her progressive workplace design, anchored by Equality Time and Equality Care, has made the agency a three-time AFR BOSS Best Place to Work winner. These initiatives include a four-day work week, 19 additional days of inclusive leave for circumstances often overlooked in traditional workplaces, from menopause and miscarriage to gender affirmation and caregiving.
Marilla’s leadership extends beyond business. Through a long-standing partnership with Women’s Property Initiatives (WPI), she donates 10% of profits and provides pro bono marketing support, helping raise over $705,000 in 24 hours to fund homes for women and children experiencing homelessness.
Her work has been recognised by Smart50, B&T, AdNews, and Mumbrella for innovation in people and culture, and she has become a leading voice for women in media, culture-first leadership, and values-based entrepreneurship.
As a speaker, writer, and advocate, Marilla combines pragmatism with purpose, challenging outdated norms and inspiring a new model of leadership built on empathy, equity, and excellence.
Inside the evolving partnership between human creativity and AI — and what it means for marketers and brands.
As AI tools become more embedded in creative workflows, the conversation is shifting from fear of replacement to the possibilities of redefinition. This session explores how AI is not merely a tool to automate content, but a collaborative force — one that can challenge, elevate, and transform the creative process itself. For marketers and brands, this shift opens up new ways of thinking about ideation, authorship, and team structure.
Attendees will get a behind-the-scenes look at how creatives and machines are co-creating — and what this means for creative culture moving forward. Expect to see experimentation in action, and how emerging models of co-creation can break down traditional silos across design, strategy, and production.
We’ll also tackle the complex questions that AI introduces: Who owns the output? What defines originality when algorithms remix data at scale? And how can marketers lead the conversation around ethics, aesthetics, and authenticity in AI-generated content?
Vinne Schifferstein Vidal
For over two decades, Vinne Schifferstein has built production companies balancing creative ambition with commercial reality. Trained in Marketing, Media Economics, and Law, she’s led businesses across four countries from Publicis and Omnicom to startups. At Monks, she co-founded the ANZ operation and delivered global production for BMW across 29 markets.
Her AI approach is business-focused: after seeing ChatGPT’s client impact, she completed MIT’s AI program and built production capabilities at MADE THIS Clemenger BBDO. A former marketer herself, she translates production complexity into business outcomes.
At MC&V, Vinne leads strategy, partnerships, and delivery ensuring every project is commercially sound and operationally flawless.
Marie-Celine Merret
Marie-Céline Merret identified the commercial potential of AI in production early and has spent the past two years proving it under real agency conditions.
Her career spans experiential design & creative technology at Fake Love NYC (A New York Times Company), delivering global work for Google, Samsung, Lexus and 7Up, co-founding Monks ANZ, and leading AI-native production as Head of Creative Technology & AI at MADE THIS Clemenger BBDO.
With a foundation in creative technology, digital production and experiential design, MC brings rare fluency across code and craft. At MC&V, MC leads creative direction and production, curating specialist AI artists globally to deliver emotionally resonant work that ships on time, on budget, and to brand and business objectives.
What if creativity wasn’t just something you switched on to meet the next brief, but instead was the wellspring from which you engage with life? In an industry driven by speed, metrics, optimisation, and endless briefs, our vision has narrowed. We move from campaign to campaign, platform to platform, rarely pausing long enough to notice what is around us. Our imagination is starved. Or it is out-sourced to AI.
But, when you learn to see like a poet, then the world becomes textured again. Full of metaphor, contrast, rhythm, tension and meaning. These qualities are exactly what drive originality, relevance, and emotional connection in brand and communication work.
This masterclass is an invitation to see the world differently. To change your perception. It is a practical workshop in tapping into creative flow. In realising that creativity is not a skill for some, it is a posture and a process for everyone. It puts forth that you and every person on your team can, on cue, tap into inspiration, find creative flow and turn ideas into something impactful.
Joel McKerrow
Joel McKerrow is one of Australia’s leading voices on creativity, storytelling and audience connection. With over fifteen years on global stages, from the Sydney Opera House to conferences around the world, Joel has captivated hundreds of thousands through keynote talks, strategic training and high-energy facilitation.
Australia’s only Certified Applied Narrative Intelligence Specialist, Joel helps brands, marketing teams and leaders understand how story shapes behaviour, culture and decision-making. In an era of AI-generated content and shrinking attention, his work equips organisations to cut through noise by reconnecting with the human heart of creativity.
Named the go-to speaker for Creativity-Driven Transformation, Joel delivered over 300 presentations in 2025 alone. He is an author with Penguin Random House, Chief Creative Strategist at The School for Creative Development, VIC/TAS President of Professional Speakers Australia and he champions the belief that creativity is far too important to be confined only to creatives.
The allure of vast troves of online data about people’s every move feels like it should mean something for marketers. Share of search has been around for a while now, but what’s it good for? It has been called “share of voice for the digital age”, but what does that even mean, and why is this…completely wrong?
There’s a new “share of” metric waiting for us all: share of model. What is share of model, why is it even worse than share of search, and why couldn’t Claude come up with a better name for it?
How do these metrics work in the first place, and how can you use them? Where does it go wrong, and what are the pitfalls? Dr Bill Page from the Ehrenberg-Bass Institute unpacks what we know about how brands grow, and what that means for these new and buzzy metrics.
Dr Bill Page
Dr Bill Page is a Postdoctoral Research Fellow and one of the Institute’s Senior Marketing Scientists. His research focuses on understanding shopper behaviour and the mental structures that lead to purchase. This includes understanding fundamental patterns of shopper behaviour, how shoppers navigate retail environments, and the pester power of children. He uses these shopper insights to help retailers and manufacturers improve the physical availability of their brands. Bill works with Institute Sponsors around the world the identify and measure Category Entry Points and Distinctive Assets. He also conducts R&D to develop our understanding of these important areas.
Since joining the Institute, Bill has worked on commercial projects for a broad range of organisations. He is experienced in measuring Distinctive Assets, copy testing, measuring brand equity, setting advertising budgets, measuring brand performance, improving in-store communications, and programming tools that can be used across a marketing organisation.
We’re wired to crave clarity, order and logic but the best ideas rarely play by those rules. In this energising and unconventional session, creativity expert Nicole Velik invites you to embrace the glorious mess of the creative process.
In this interactive session, she’ll show you how to steal ideas the right way, how to turn mistakes into marvels and why rule-breaking is a fast track to great creativity.
Before we default to AI and tidy templates, this session is a reminder that your best ideas come from your very human instincts, your messiness and your unfiltered creative thinking.
If you're willing to walk away from logic, even just for an hour you’ll discover how discomfort, disorder and disruption can be fuel for your best ideas.
You’ll walk away with a toolkit for breaking rules, playing with chaos, and sparking ideas no one saw coming.
Nicole Velik
Nicole Velik is a leading creativity and innovation speaker, facilitator and trainer, and the founder of creativity company The Ideas Bodega. A three-time SXSW Sydney speaker, she is also the host of Creativity Unpacked the Podcast and the event series CreativeMornings Sydney.
Nicole’s mission is to make creativity exciting, accessible and practical for her audiences. She believes creativity is everyone’s job, no matter the role. Audiences leave her sessions with renewed confidence and a sense of creative bravery.
For 18 years Nicole has worked with organisations across The United States, Australia, Europe, New Zealand, Africa and Asia. Her clients include The United Nations, Nike, Apple, Canva, LEGO, Spotify, Coca-Cola, TikTok and Google.
In 2021, Nicole launched a podcast ‘Creativity Unpacked’. It debuted at number one for six weeks in the Apple Marketing charts. Nicole interviews brilliant creatives and together they unpack some big ideas. The overarching premise is that creativity is not elusive and it’s a skill we all possess.
Nicole’s background is in advertising as a brand strategist. She spent most of her time in advertising working at Saatchi & Saatchi in Sydney and KBP in New York City. When Nicole returned to Australia in 2008, she pursued her passion for innovation and developing creative workplace cultures. She founded The Ideas Bodega in 2009 to combine her passions and skill of empowering people, brands and creativity.
Nicole is a regular speaker on creativity and innovation and has educated, entertained and inspired audiences at global conferences such as SXSW, Vivid Ideas, Ad:Tech, Promax BDA, CreativeMornings, Creative Innovation, GEMA and Emergence Creative.
A recognised thought leader on creativity and innovation, Nicole has been interviewed and published in the Australian Financial Review, The ABC, CMO Magazine, Media Week and the Collective Magazine.
For 7 years Nicole has hosted CreativeMornings Sydney – A monthly, global lecture series for the creative industry. Sydney is one of 240 cities around the world to take part.
What does power actually look like in 2026? Not the glossy version. The real version.
Over the past year, Bianca Meek and Genevieve Reynolds, have interviewed some of Australia’s most senior executive women: CMOs, CEOs, founders, board directors and public leaders, to understand how influence is built and used now. This session shares that research for the first time.
You’ll hear the insights, the tensions shaping modern female leadership and the patterns that kept appearing across the conversations. Recorded soundbites bring the voices of leaders who rarely speak publicly about power and impact into the room: what they’ve learnt, what they won’t compromise on, and the moments that forced them to rethink how they lead.
This isn’t a listen-only session. It’s built for participation with live prompts and short exercises to draw out the room’s own experience.
The audience will leave with a practical, research-backed way to define your own personal power.
Bianca Meek
Bianca is a seasoned business leader, strategist and innovation specialist that helps companies get unstuck, fast. With 20+ years’ experience, she’s helped 100+ brands grow, guided private equity on value creation, and led innovation programs across four continents. Known for her clarity, commerciality and straight-talking style, Bianca brings energy and substance to every stage, from boardroom to conference hall.
Genevieve Reynolds
Gen is a Partner and commercial strategist who helps organisations drive growth by using brand and customer strategy as levers of enterprise value. Having worked as both a practitioner and advisor, she ensures bold ambition stands up to operational and commercial reality. Promoted to Partner within eight years, Gen exemplifies modern leadership — commercially rigorous, customer-obsessed, and a trusted people leader known for empathy, clarity and results.
What happens when the face of a brand or ad campaign isn’t human, but a prompted persona made of code for a fraction of the production cost and time?
Meet Bruce Ryder, Australia’s first AI celebrity, equal parts digital icon and brand experiment. Launched over a year ago, Bruce has been live in the wild, generating real-time insights that most brands and creatives are only beginning to grasp. While others are still theorising about AI personalities and their cultural impact, Miss Em has been up close, observing the traction, tension, and fascination unfold across audiences and industry alike. In this provocative session, Miss Em takes media and marketing professionals behind the AI avatar to explore how artificial charisma is reshaping storytelling, influence, and audience behaviour.
This isn’t theory. It’s lived experience backed by public reaction, brand interest, and cultural insight. It will unpack what happens when AI stops being an optimisation tool and becomes the talent, touching on performance, parasocial connection, IP ownership, and the ethical tightrope.
Part digital performance, part case study, this session opens the gateway to a future already in motion.
Emma Barbato
Emma is the creator of Australia’s first AI influencer, Bruce Ryder,a cultural wildcard who not only redefined digital identity but also took out the title of Best AI Influencer of 2025 at the Australian AI Festival. The Bruce Ryder biopic went on to become a finalist in Australia’s first AI Film Festival, and together, they became the first human–AI duo to appear live on an Australian stage delivering a keynote address.
A creative strategist and narrative innovator with over 20 years of experience, Emma works across the evolving terrain where media, human behaviour, and emerging technology collide. With a foundation in consumer psychology and brand development, she now pioneers how AI is reshaping storytelling, performance, and content creation with the new medium of hyper-media.
Her work has appeared on prime-time television, in global publications including the first AI edition of the Lurzers Archives, and across award-winning campaigns. As a pioneer of Generation AI storytelling, she leads the conversation on the future of narrative, identity, and interactive story design.
As advertising pivots towards AI-driven automation and efficiency, our groundbreaking analysis reveals a counter-intuitive truth: the future of creative effectiveness lies in a forgotten art—good, old-fashioned storytelling.
Leveraging Ipsos's HI+AI approach, we analysed 15,000 video ads and 2.25 million consumer responses to them. Our generative AI platform, Ipsos Facto, decoded the DNA of what makes them work. The findings are striking. Illogical humour that demands audience participation creates a significant uplift for memory encoding. Brand messages embedded in a relatable narrative achieve a similar multiplier for behaviour change, fostering deep audience connection. These tactics provide vital escapism in a cluttered media landscape.
While many brands are simply talking about themselves, our analysis shows that half of all ads are missing a narrative entirely. This session moves beyond the hype, presenting a data-validated framework that proves in the age of artificial intelligence, the most powerful tool is profoundly human. We will demonstrate why, to build brands that last, marketers must become master storytellers once again.
Daren Poole
Daren is a globally recognized expert in advertising effectiveness who has spent over thirty years guiding the world’s leading brands to maximize their creative ROI. Now, as the Creative Excellence Leader for Ipsos in Australia, he helps clients to amplify creative impact through the use of consumer research and AI.
Previously, as the Global Head of Creative at Kantar, Daren led the firm’s creative development solutions. His deep understanding of what makes advertising connect with consumers has been acknowledged through his roles as a sought-after speaker and a juror for both the Cannes Lions awards and the Australian Effie Awards. With extensive work experience across the UK, USA, Asia, and Australia, Daren brings a unique global perspective on the art and science of building powerful, effective brands.
Lucinda Barlow
Lucinda leads Uber’s International Marketing team, overseeing over 60 countries across APAC, EMEA, and LATAM. She drives cross-market synergy while strengthening Uber’s local presence—scaling go-to-market strategies, elevating global marketing capabilities, and fostering bold creativity and innovation. Prior to this, she was Head of Marketing APAC.
Under her leadership, Uber has launched award-winning campaigns, including Tonight I’ll Be Eating, Get Almost Almost Anything, and When You’ve Done Enough.
Before Uber, Lucinda led global consumer and product marketing for YouTube in California, helping grow its user base to two billion daily users. She built YouTube’s product marketing function, launched its ad-supported original content, and scaled YouTube’s Culture & Trends operation worldwide. Prior to that, she spent seven years leading Google’s marketing and communications in Australia and NZ, shaping the brand, supporting businesses online, and spearheading key partnerships.
With 25+ years of experience across tech, media, internet, and mobile across APAC, Lucinda has held leadership roles at Symbian, where she led global marketing and built the company’s first China office. She has also worked in two internet startups and began her career as a mission-critical systems engineer at BHP.
Lucinda holds first-class honors degrees in Electrical Engineering and Computer Science and an MBA from INSEAD. She now lives in Bronte Beach, Sydney, with her husband and three children.
As the marketing and advertising landscape undergoes rapid transformation, M360 brings together the big bosses from Publicis Groupe, Omnicom, WPP, Dentsu and Havas to explore the evolving role of holding companies in an era defined by disruption, consolidation, and technological acceleration.
From the growing influence of Al to shifting client expectations and operating models, the discussion will span the forces reshaping the industry as we know it.
Michael Rebelo
In his current role, Michael works with clients on their marketing and business transformation journey by bringing together the best of the Publicis Groupe capabilities and talent to help them solve their transformation challenges in fundamentally new ways by connecting creativity, media, technology and consulting.
Over the past 20 years Michael’s international agency leadership experience has spanned re-building, re-purposing, starting up, acquiring and integrating agencies to deliver growth through creativity. He has helped advise clients, grow businesses and shape agency cultures across the UK, Europe and Asia-Pacific.
Michael is the Chair of the Publicis Groupe APAC Creative Transformation Executive Committee, Chair of the Advertising Council Australia, and a Board Member of the Media Federation of Australia. He is also a judge of AFR BOSS magazine’s annual Young Executive of the Year competition.
As a leading global communications company, Publicis Groupe delivers world-class solutions for its clients through the alchemy of creativity, intelligence and technology. The Groupe’s unique position is built on data strategy and platforms, dynamic creativity and digital transformation.
In Australasia, the Groupe employs over 1900 people and owns industry-leading creative, media and digital brands including Leo, Saatchi & Saatchi, Publicis Production, Atomic 212, Spark Foundry, Starcom, Zenith, MBM, Publicis Media Exchange, Publicis Sapient, Mars United Commerce, Digitas, Herd MSL, Influential, Salterbaxter, Razorfish, Publicis Australia, Saatchi & Saatchi Wellness and Publicis Sport & Entertainment.
Nick Garrett
Nick Garrett is CEO of Omnicom Oceania, appointed to the role in July 2025. He leads Omnicom’s operations across Australia and New Zealand, overseeing the group’s creative, media, PR, performance marketing, and production businesses under a unified regional structure. Prior to his appointment, Garrett spent four years at Deloitte Digital, where he joined as Brand and Creative Partner and later became Global Chief Marketing Officer, working across strategy, creativity, technology, and transformation. Garrett has previously held senior leadership roles within Omnicom, including CEO positions at Clemenger BBDO Melbourne and Colenso BBDO New Zealand, and earlier roles at TBWA in Sydney and Los Angeles. He has outlined a vision for Omnicom Oceania as a marketing and customer transformation business, bringing creativity, data, technology, and customer experience closer together to support CMOs and CCOs in driving growth and innovation in business.
Rose Herceg
Rose Herceg has built a career as one of Australia’s most respected business leaders, today leading the world’s largest marketing services company, WPP, in Australia and Aotearoa New Zealand.
Rose established herself as a futurist with the 1999 launch of her first business, Pophouse, where she became known for her social forecasting, innovation and business strategy. The business went on to be sold to STW Group, which later became part of WPP. Prior to being appointed as President of WPP in Australia and Aotearoa New Zealand, Rose was Chief Strategy Officer.
Never one to not have her finger on society’s pulse, Rose today supports the world’s leading brands with their communications and business strategy. Born to a Croatian migrant family, Rose drives DEI through her leadership of over 3,000 people – a team made up of over 108 nationalities.
Under her leadership, WPP was named as Australia’s only inclusive employer in the advertising industry, SXSW Sydney’s official partner, as well as one of the Australia Museum’s key sponsors in the creation of the Burra Learning Space – a state-of-the-art education space on Gadigal Country to help children and families learn to care for country.
She is a regular industry contributor, having spoken at SXSW Sydney, Cannes in Cairns, Asia Tech x Singapore, on BBC’s Asia Business Report among others, and written for numerous titles including The Australian’s Growth Agenda. In 2024, Rose was the Cannes Lions Creative Data Jury President. She also sits on the board of the Advertising Council of Australia, the Australian Association of National Advertisers and the UNStereotype Alliance.
Rose has written three books – her latest ‘The Power Book’ has been translated into several languages and is selling in Europe, Asia & the Middle East and is now launched in the US market.
Rose received the Small Businesswoman of the Year Award from Prime Minister John Howard in 2002.
James Wright
James Wright is a proud father of four children, Charlie, Grace, Thomas, and Jude. He is the Group CEO for Havas ANZ, the Global Chairman of the HAVAS PR Network of 1,750+ consultants and Global CEO HAVAS Red, the group’s global PR, social and creator agency that is present in 26 markets.
In 2025 Havas ANZ had its biggest and most successful year to date across a portfolio of ten agencies that span creative, media, performance marketing, digital, public affairs, PR, social, publicity and health.
An issues and crisis management expert, James counsels some of the world’s leading brands and CEOs prepare for, respond to, and recover from unexpected events that could damage their reputation and operations.
James is also Chairman of Gotcha4Life, a mental health charity that works to prevent suicide and build emotional resilience in communities. The charity counts Hollywood superstars, TV, and sports personalities on its advisory board and as ambassadors.
Rob Harvey
Rob Harvey is the Chief Executive Officer of dentsu ANZ. Rob joined dentsu in 2011 and has been leading the Aotearoa business since 2013. In August 2025, he expanded his remit to lead the entire organisation across the ANZ market.
Under his leadership, the New Zealand business has more than tripled in size, grown its client portfolio, and evolved into a modern, integrated marketing group delivering Creative, Media, and Customer Experience solutions. With over two decades of experience, Rob has worked with some of New Zealand’s most iconic brands delivering work recognised at local and international awards shows. He’s passionate about growing an inclusive, purpose-led culture and driving long-term impact for clients and society.
Rob has been a Commercial Communications Council Board Member since 2016, serving as President for the past three years where he advocates for the advancement and recognition of the advertising and communications industry, and is committed to driving meaningful progress in diversity & inclusion and sustainability.
Rowena Millward
Rowena Millward helps leaders answer one of the hardest questions in business today: why do some organisations accelerate through change while others stall?
She is the author of Rapid Reinvention™ and creator of the Rapid Reinvention™ system, an AI first operating model, which helps organisations convert relentless change into repeatable growth.
Rowena works with CEOs and executive teams to make transformation more valuable, and significantly less painful – integrating human capacity, leadership behaviours, business priorities and P&L results.
She also hosts the podcast Uncomfortable Growth® Uncut, exploring the real challenges leaders face behind the scenes of transformation and in life.
This session explores how to negotiate when the stakes are highest and there’s no script, no data deck and no second chances.
Lee Wolahan, one of Victoria Police’s most experienced and respected negotiators will break down how to read body language and stress signals, build trust quickly with hostile or resistant counterparts, and de-escalate conflict without losing authority. Translating life-or-death techniques into commercial and leadership contexts, the session offers practical tools for navigating confrontations, deadlocks and critical conversations, when emotions are high, time is limited and control is slipping.
Lee Wolahan
Lee Wolahan, one of Australia’s most experienced police negotiators will break down how to read body language and stress signals, build trust quickly with hostile or resistant counterparts, and de-escalate conflict without losing authority. Translating life-or-death techniques into commercial and leadership contexts, the session offers practical tools for navigating confrontations, deadlocks and critical conversations, when emotions are high, time is limited and control is slipping.
Marketing is more complex than ever. Teams are lean. Budgets are under pressure. And CMOs are being asked to do a whole lot more, often with a whole lot less.
CMOs face a simple question: Do they want a single, generalist agency partner or a curated roster of specialist agencies?
This session brings marketers and agency leaders together to tackle the tension between breadth and depth.
Some brands are consolidating their rosters to streamline operations and build stronger alignment. Others are doubling down on deep specialists. And the smartest ones are mixing both approaches, depending on the brief and the business ambition.
You will hear real stories from both sides of the brief. Brands that have rebalanced their agency model. Agencies that have evolved with integrity and ambition. And increasingly, CMOs expect their agency to think like an insider, not operate like an outsider.
This session also features two standout independent agencies that have evolved from specialists into scaled, full service players, expanding in step with what clients actually need.
We will unpack what CMOs are really looking for now. When a single lead partner makes sense. When a curated collective delivers more impact. And how agencies can expand their offering without losing their edge.
Phillip Smith
Over the past 25 years, Phil has been at the forefront of marketing communication services – both client and agency side – building marketing communication businesses that have become market leaders and innovators in their field.
A passionate believer in the area of “Experience Management”, his focus is channeled into driving customer engagement by integrating strategy, creativity, technology, and media through a direct filter.
Phil sees the opportunity for marketers to evolve CX from the current Customer Experience mindset and structure to Contextual Experience by using the relevant channels to connect with their audience in real time leveraging data fundamentals to understand behaviour and triggers to optimise value.
Jennifer Sharpe
Jen Sharpe is the Founder of Think HQ, a 100-strong, B Corp-certified agency dedicated to positive change. What started at her kitchen table 15 years ago has evolved into an indie powerhouse with offices in Melbourne and Sydney, built entirely on purpose and conviction without external capital.
Under Jen’s values-driven leadership, Think HQ has redefined the traditional agency model. Following the strategic acquisitions of CultureVerse (2019) and LOUD (2024), the agency now provides a full suite of integrated services. The team reflects the true diversity of modern Australia, speaking 37 languages and representing 21 countries.
Jen has proven that prioritising equity, inclusion, and sustainability is not just ethical- it is a powerful driver of commercial performance. Today, she partners with government, non-profit, and corporate sectors to demonstrate how business can truly be a force for good.
Margy Vary
Margy is CMO of The Conversation, the world’s largest publisher of academic journalism. She has 25 years’ experience in advertising, marketing and consulting. She is an alumnus of the Marketing Academy, has a Mini MBA in brand management, and a full MBA specialising in business for social and environmental impact. She was previously the Marketing Director of Guardian Australia, head of marketing for Virgin Atlantic in Australia, advertising account director at Host, and a Board member at environmental co-operative The Bower.
Josh Grace
Josh Grace is a commercial executive, board director and former CMO with a 25 year track record leading growth and transformation across global corporates, PE-backed businesses and scaleups. As Founder of Upscale Marketing Function, he partners with CEOs and founders to redesign operating and go-to-market models for accelerated, capital-efficient growth. Previously Chief Customer Officer at Colonial First State and CMO at Samsung Australia, Josh has led multi-billion dollar portfolios, unified complex operating models, and pioneered data-driven, integrated agency structures—including Samsung’s globally piloted “One Agency” model. A former Olympian, Josh brings clarity, discipline and high performance leadership to the evolving CMO–agency equation.
Julia Vargiu
Julia Vargiu is Director, Australia at SI Global and Founder & MD of New Business Methodology. She helps agency and tech leaders scale, grow and maximise value, ensuring they are fit for scale and fit for sale. Born in Silicon Valley, sharpened in New York, now a proud Sydneysider, Julia brings 25 years’ experience advising creative, marketing and tech businesses across Australia, APAC and the US on strategic growth and exit readiness.
A sought-after executive advisor, keynote speaker, panel moderator and awards judge, she speaks on agency growth, deal-readiness, scaling with strategy, founder psychology and the shifting buyer landscape. Julia is known for her commercial clarity, fearless thinking and founder-first approach, helping great businesses realise their full value and prepare for sale with confidence, clarity and control.
Atomic 212° will unveil an industry-first, cross-category study into how Australians feel about AI across brand touchpoints — the most comprehensive sentiment analysis of its kind. Using Atomic’s proprietary research tool, Sonar, the work reveals what consumers trust, what concerns them and the real-world trade-offs that shape their acceptance of automation.
The study spans entertainment, finance, health, environmental sectors and key consumer service industries, offering nuanced insight into how Australians respond to AI in customer service, call-centre interactions, recommendation engines, AI-generated creative, virtual influencers and AI-only brands.
A central focus is “the cost of convenience”: the benefits, savings, loyalty value, speed or added utility required to overcome resistance to bot-led or automated interactions. The findings will show category differences, emotional drivers and tensions between efficiency, values and trust, and clearly outline how marketers can harness the opportunity for convenience to create value.
Marketers will learn:
- How trust thresholds vary by category, context and brand identity
- What consumers think of AI agents (local or offshore)
- Where AI enhances customer experience, and where it can erode it
- The impact of scams, data hygiene and AI literacy on confidence
- The emerging balance between cost, convenience and credibility
Atomic 212° will reveal the findings exclusively at Mumbrella360, with a full follow-up report released after the event.
This is essential insight for marketers deciding when AI genuinely improves customer experience - and when it doesn’t.
Asier Carazo
With over a decade of strategic leadership across media, creative and communications agencies, Asier Carazo spearheads the strategy function at one Australia’s fastest growing media agencies, Atomic 212°. A global strategist at heart, his career spans Spain, France, the USA and now Australia, bringing a rare mix of international perspective and hands-on execution.
Asier began his career as a media and communications strategist working on complex, data-driven businesses such as Air France and the US Army. He then moved into global strategy roles including at Havas Media, where he led media strategies for major brands like Danone, LVMH and AXA across Latin America and Europe.
Now at Atomic 212°, Asier leads a growing strategic team focused on bridging research, media and business outcomes. He has been instrumental in developing the agency’s proprietary research and insights product, Sonar, which breaks silos between research and media strategy to deliver actionable audience insight.
Asier is passionate about embedding diversity, equity and inclusion into media planning, and has spoken publicly on how accessibility and inclusive communications must become core to strategy and not just nice add-ons.
In his role, Asier oversees strategy across Atomic 212°’s national footprint and global-mindset client base, with the aim of ensuring media investment is smarter, faster and accountable. He believes that effective communications arise when content, context and message are seamlessly aligned and when strategic plans are as clear for the CFO as they are for a creative team.
Wakey wakey! Australia’s #3 telco is finding its voice again. Vodafone is back with a return to its bold and disruptive best. This is not a just a marketing refresh, this is a challenger comeback, unlocking the secret sauce as the catalyst for driving renewed growth.
This session will cover:
- Disruption and reinvention in a mature category
- Embracing truths in emotional storytelling
- The bravery to build inside out
Rebecca Darley
Bec describes herself as “CMO-plus” – the culmination of a 25+ year marketing career across global and local brands plus C-suite experience spanning Business Strategy, P&L ownership, Board Directorship and Chairperson responsibilities.
Bec is currently Group Chief Marketing Officer for TPG Telecom, working across their suite of brands including Vodafone, TPG, iiNet and Felix. Previously as CMO & MD Consumer Division at Domain Group, Bec led a diverse portfolio including the Group’s Marketing and Sustainability teams as well as P&L responsibility for the growing Consumer Solutions division. Bec has held senior marketing roles at CBA Group, Westpac Group & IKEA.
Bec is actively involved in the industry as a guest speaker, panellist, mentor and awards judge; and her work has been recognised locally and globally. Whilst her career is incredibly fulfilling, Bec is a proud mum to three delicious humans – Max,9, Indy, 8 and Poppy, 6.
Glue Society, one of Australia’s most disruptive creative collectives, operates with a clear but potent ethos: creating work that puts the audience first. Fresh from an impactful year of global executions, Director and Creative Luke Nuto will bring a thought provoking session to the Mumbrella360 stage, where he is set to unpack and challenge how brands interact with their audiences.
Luke Nuto
Luke Nuto is a senior creative partner and Director at Glue Society, one of the world’s most awarded and disruptive creative collectives.
With over 20 years of global experience, Luke Nuto has directed countless creatively ambitious campaigns for many of the world’s leading agencies and brands. His multidisciplinary practice spans across film, experiential and art-led work.
Gen Z is making some of the most consequential decisions of their lives, what to study, where to work, which skills to build, and how to define success, in a world that feels louder, faster and more uncertain than ever. While the industry debates AI, attention spans, and platform shifts, young people are quietly building their futures through a patchwork of TikTok clips, Reddit threads, siblings, part-time jobs and late-night AI prompts.
To cut through the noise, Year13 will unveil new research exploring how young Australians actually navigate study, work and identity today, uncovering the real moments, emotional drivers and information pathways shaping their choices, and the surprising role that AI plays in reducing anxiety rather than replacing human connection.
This session brings those findings to life through an unfiltered youth panel, where 2–3 young people respond in real time to the data: what resonates, what doesn’t, and how decision-making really feels from the inside. The audience will then have the opportunity to directly ask Gen Z exactly what marketers and media rarely get to hear honestly: What makes a brand feel human? What feels patronising? Where do they want help, and where do they want space?
Attendees will leave with a clearer understanding of the “messy middle” where trust is built, decisions are formed, and where brands can become a genuine Catalyst for Change by showing up with clarity, usefulness and humanity, not noise.
Ammaleah Astruc
Ammaleah is an Account Executive at Ogilvy, where she works on bold, insight-led campaigns for KFC alongside some of the industry’s best. Prior to Ogilvy, she served as Internal Marketing Officer at KFC, leading national campaigns and culture initiatives that reached over 65,000 team members across one of Australia’s largest QSR brands. A former NSW Training Awards winner and state finalist, Ammaleah is also an Educational Pathways Program (EPP) Ambassador, regularly speaking at schools across NSW to inspire students to explore diverse career pathways. She is driven by meaningful work, creative impact, and a genuine belief in the power of connection, between brands, people, and communities.
Na’ama Crawford
Currently pursuing a Bachelor of Cybersecurity at UTS, Na’ama balances the rigors of academia with high-impact professional roles, including serving as an Information & Privacy Paralegal at The Cabinet Office NSW. With a background that spans vulnerability assessment and IAM strategy at the Premier’s Department NSW to driving business development at Vertice, Na’ama understands the “noisy” world of tech and data better than most. For Na’ama, tools like AI and data visualisation aren’t just industry buzzwords, they are practical instruments used to reduce anxiety, streamline complexity, and carve out a sense of security in an uncertain landscape.
Kiera Morrissey
I am a communications graduate looking to begin my career in public relations. As a self-proclaimed foodie and amateur runner, I thrive off of living a busy and healthy lifestyle.
Tash Markham
Tash Markham is the Chief of Staff at Anyway, working across strategy, partnerships, brand, and growth as the company expands globally. A self-described career generalist, she took a non-linear path into leadership, experimenting across roles before building a career connecting ideas across operations, marketing, product, and storytelling. Her work focuses on helping young people explore careers in more engaging ways and helping employers & brands connect with the next generation of talent and consumers.
What happens when hundreds of Australian AI creators turn imagination into output? A clear pattern emerges, and it’s not about tools.
Drawing on insights from DISRUPT, Australia’s first dedicated GenAI Film Festival, Lucio Ribeiro examines what hundreds of Australian AI-made films reveal about how creators actually work with generative models, and why human judgement, taste, and craft (not technology) remain the strongest predictors of quality.
The session opens with evidence; with data showing where creators invest time, where they settle too early, and how intent, not speed or novelty, drives outcomes as creation becomes faster and cheaper. It dismantles a common assumption: that better prompts or newer models automatically deliver better work. They don’t.
A panel conversation follows, exploring what the evidence means for marketers, creatives, and cultural leaders and how creative standards can be protected in an AI-accelerated world.
Jessie Hughes
Jessie Hughes is an internationally-recognised new media artist, technologist, scholar and screenwriter, her works having exhibited most notably at Sundance, SXSW, Cannes and the Tate Modern. She’s collaborated with the likes of Meta, Oculus and Adobe, in a decade of leading imaginative emerging technologies. Jessie Hughes is the Senior Creative Technologist at generative AI leader Leonardo.Ai (Canva Company), pioneering creativity community of 55 Million users. She is an awarder early-adopter of new technologies.
Alex McLean
Alex McLean is BMW’s General Manager of Marketing & Product, across Australia & New Zealand. He oversees the brand’s strategic communication direction, spearheading digital and customer transformation initiatives that keep BMW at the forefront across the ANZ market.
He looks forward to sharing insights on how BMW continues to redefine automotive marketing in a rapidly evolving landscape.
Lucio Ribeiro
Lucio Ribeiro is Chief AI & Innovation Officer at TBWA\Australia. Previously, he held senior leadership roles at Optus, Nine and Seven, with a track record of commercialising new technology and delivering measurable business impact. He has founded three tech ventures. Lucio is a Forbes Australia technology columnist, a LinkedIn Top Voice in AI, and a global keynote speaker on AI, innovation and creative strategy. He is a lecturer at RMIT, holds executive certifications in AI and innovation from MIT Sloan, and is an AICD graduate and a Marketing Academy alumnus.
Marketing is operating at an unprecedented pace, yet new research from Ipsos and Mark Ritson reveals that the industry’s foundational knowledge is increasingly fragile. In a global study of 1,226 practitioners, only 35% met a basic capability benchmark. While recognition of classic frameworks like the 4Ps remains high, understanding falters on critical growth mechanics such as ESOV, penetration, and research methodology.
This session challenges the "untrained savant" myth, proving that formal training is the single strongest predictor of a marketer’s success. Trained professionals are 4.4 times more likely to pass basic capability tests and report significantly higher strategic clarity, budgetary influence, and career longevity. As AI accelerates execution, the differentiator shifts to disciplined judgment. Discover why "Marketing Anchors" are essential for turning speed into a competitive advantage rather than a liability.
Mark Ritson
Mark Ritson is a former marketing professor, brand consultant, and columnist. He holds a PhD in marketing and has taught at London Business School, MIT, Melbourne Business School, and the University of Minnesota. He spent 13 years as in-house brand consultant for LVMH. He has won Columnist of the Year seven times in the British press awards and currently writes for AdWeek, The Drum, Mumbrella, Horizont, and Resumé.
In 2019 he left academia to build the Mini MBA in Marketing – now the world’s leading short marketing programme, with over 40,000 graduates across 60 countries. He is based in Tasmania and Sydney. Often at the same time.
Liz Harley
At Ipsos, Liz is responsible for the Ipsos Media team in Australia and New Zealand. Liz has over 20 years of experience in quantitative and qualitative research across many categories working in London and Australia. Most recently Liz was heading up the Research & Insights team at Mindshare Australia for nearly 10 years. At Ipsos Liz’s role includes leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of Emma [print readership currency]. Liz is QPMR accredited.
Liz has worked with Ipsos for four years now and is currently Managing Director in Australia with specific responsibilities for managing key client partnerships. Liz has over 20 years of experience in quantitative and qualitative research across many categories working in London and Australia. Prior to working at Ipsos Liz was heading up the Research & Insights team at Mindshare Australia (media agency) for nearly 10 years and in fact has spent more than half her career in advertising and media agencies. Liz also worked at Kantar (TNS & Millward Brown) for seven years and a range of boutiques agencies. Liz specialises in marketing and communications research and is professionally accredited.
Liz is currently Managing Director, Client Partnerships with Ipsos in Australia. Liz has over 25 years of experience in quantitative and qualitative research working in London and Australia. Prior to working at Ipsos Liz was heading up the Research & Insights team at Mindshare Australia for nearly 10 years and in fact has spent about half her career in advertising and media agencies. Liz specialises in strategic brand, marketing and communications research and is professionally awarded and accredited.
INTRODUCING THE 2026 STREAMS
CRAFT
Creative excellence, ideas that move people and markets.
CULTURE
The shifts shaping our world, and what needs to change in our industry.
CHANGEMAKERS
People and partnerships driving real transformation, new ideas and market disruption.
COGNITION
Industry intelligence, deep thinkers, ground-breaking research, strategy and data.
CIRCLE
A space for experimentation, brand new formats that break the rules, rewire our expectations, and redefine what media and marketing events feel like in 2026.
humAIn
AI x human creativity - our dedicated AI stream to help delegates harness the power of artificial intelligence across the creative industries.
MASTERCLASS
A dedicated masterclass stream, showcasing expertise with practical, educational content that helps marketers build essential skills and gain actionable takeaways.
Marketers
Mumbrella360 will bring together CMOs and marketing leaders from Australia and New Zealand. This is your chance to hear directly from some of the biggest brand leaders, as they reveal their secret sauce.
Agencies
Hear from agency leaders across media, creative, digital, social and more. Learn about client-agency market conditions, and all of the challenges and opportunities ahead. Plus, you'll glean unrivalled insights on the creative process.
Media
Some of the biggest media brands in the world speak at Mumbrella360, providing a platform to discuss a wide array of industry topics when it comes to the global and local developments.
THE AUDIENCE MIX IN 2025
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Read MoreThe free ticket you just got offered to Mumbrella360 is not legitimate
The media and marketing industry is being peppered by an email phishing scam that purports to offer a free ticket […]
Read MoreAll five holdco bosses on stage together at Mumbrella360
Five holding company CEOs, one stage and plenty of questions: Mumbrella360 will host the Australian bosses of Publicis Group, Omnicom, […]
Read MoreRitson returns to Mumbrella360 to trash marketing myths
The inimitable Mark Ritson will take the stage at this year’s Mumbrella360 with a warning that the industry’s biggest threat […]
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M360 DEDICATED MASTERCLASSES
During the course of the two conference days, M360 will host a dedicated masterclass stream, entirely focused on upskilling (and reskilling) attendees with practical how-to workshops.
Previous masterclasses included 'how to master the new world of live commerce', 'how to win brand fame and drive sales using active reach strategies', and tips on 'how to cultivate the personal reputation you want'. Stay tuned.
M360 SPEED NETWORKING EVENT
The Mumbrella360 speed networking afternoon will take place on 26 May 2026 and is the perfect curtain-raiser to the conference days if you're looking to bolster your little black book of industry contacts. Whether you're a media sales professional (or agency exec) looking to connect with senior marketers, or a brand leader seeking to discreetly assess current industry offerings, this is a great opportunity to connect with key industry players.
Stay tuned for more information.
All-Access Pass
$2,799+GST
- 3-day event pass (26-28 May)
- 10 streams of content
- Intimate masterclasses
- Speed Networking afternoon
- Mumbrella360 Afterparty
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CONFERENCE PASS ONLY
$2,399 +GST (each)
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BUY TICKET5 Tickets for 4
$2,239+GST
- Total cost: $11,195 +GST
- 3-day event pass (26-28 May)
- 10 streams of content
- Intimate masterclasses
- Speed Networking afternoon
- Mumbrella360 Afterparty
- Save $560 per ticket
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CONFERENCE PASS ONLY
$1,919 +GST (each)
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BUY TICKET10 Tickets for 7
$1,959+GST
- Total cost: $19,590 +GST
- 3-day event pass (26-28 May)
- 10 streams of content
- Intimate masterclasses
- Speed Networking afternoon
- Mumbrella360 Afterparty
- Save $840 per ticket
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CONFERENCE PASS ONLY
$1,679 +GST (each)
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BUY TICKETSECURE ADDITIONAL SAVINGS WITH A GROUP BOOKING
Why Attend?
With 100+ speakers, including influential global keynotes, and a thriving community of senior marketers, this event is your gateway to unparalleled insights. You'll forge invaluable connections with industry leaders and discover what the future holds for the media and marketing industry.
SUBSCRIBE FOR UPDATES
Call For Sessions
Once a year, we provide the industry with the chance to help shape the program. Open to ideas, topics and suggestions that ensure the Mumbrella360 platform offers something unique and valuable-adding to conversation.
FIND OUT MORE
Partner With Us
Participate in a one-of-a-kind experience filled with exceptional opportunities to spotlight your brand and expertise, engage with attendees and connect directly with industry leaders. To explore the possibilities further, reach out to us today.
GET IN TOUCHEVENT DETAILS
26 - 28 May 2026 | Carriageworks, Sydney
Tuesday, 26 May 2026 - Speed Networking Afternoon
Wednesday, 27 May 2026 - Conference Day 1 & After Party
Thursday, 28 May 2026 - Conference Day 2
Getting there
245 Wilson Street, Eveleigh NSW 2015
View directions on how to get there.
Accommodation
Adina Chippendale is pleased to offer a 15% discount on the best available rates publicly visible at the time of booking (subject to availability).
The booking is valid for reservations between 23rd May and 30th of May 2026.
To take advantage of this special offer click here. Find out more about Adina Chippendale.
VOLUNTEER WITH US
Mumbrella360 2025 would not be possible without the help and dedication of our amazing volunteers. This event is a fantastic opportunity to be part of Australia's biggest media and marketing conference. Whether you're passionate about media and marketing, event planning, or simply want to connect with like-minded people, we invite you to join our team.
Applications to volunteer for 2026 Mumbrella360 is now open.
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.