Describing him as "a breath of fresh air, the Mumbrella Awards 2020 judges thought Mutiny's Henry Innis was an outstanding innovator: passionate, humble, enthusiastic, and obviously very successful at what he does. Henry’s platform thinking is delivering a real difference to his clients - and making an even bigger difference in the market. This is Henry's entry below, along with the judging criteria utilised to award him Under-30 Achiever of the Year.
I’ve spent a career as an accidental agency strategist. I left agencies because I felt whilst we were solving client problems, there were bigger and more critical questions to answer in the marketing world. I knew that marketing, and media investment in particular, had a fundamental problem no one was yet solving: pricing.
