With a consistently excellent body of work that was fresh, impactful and incredibly effective, it was clear to the Mumbrella Awards 2020 judges that the top award would go to BMF. It knows who it is and it delivers on its promise, exhibiting rigour, an entirely professional approach, and living up to its own ambitions – being cheeky, gutsy, and humble. This is BMF's entry below, along with the judging criteria utilised to award it Creative Agency of the Year.
CLIENT CASE STUDY 1: How ALDI unapologetically embraced its (Good) Difference