Award Case Study: CHE Proximity

Mumbrella Awards’ 2019 judging panel declared CHE Proximity's Safety Hub campaign to be a 'game changer'. The idea used true data-driven marketing to deliver an impactful, brave and unique concept. Through a powerful combination of rigorous testing and creative smarts, the team produced a stellar campaign that was comfortably ahead of the rest. This is CHE Proximity’s entry below, along with the judging criteria utilised to award it the Mumbrella Award for Data-Driven Marketing.

Safety Hub – a first-of-its-kind insurance platform where we paid customers before the disaster to help avoid the disaster completely.