Award Case Study: G Adventures

G Adventures' award-winning work was described by Mumbrella's 2020 Travel Marketing Awards judging panel as "a breath of fresh air". The team produced initiatives that felt connected to their identity and purpose, and provided a robust entry that illustrated good results and strong community commitment which aligned to their brand. This is G Adventures' entry below, along with the judging criteria utilised to award it Travel Brand of the Year.

When it comes to adventure travel, there’s no shortage of options to experience the world. But if you’re after an independent social enterprise that prides itself on creating life-changing experiences, caters to every traveller type and has support from organisations like National Geographic? Only G Adventures can deliver that.