Award Case Study: ‘Made of Ballarat’ by Town Square

Town Square struck gold at the Mumbrella 2020 Travel Marketing Awards with its 'Made of Ballarat' campaign. A clear winner in its category, it was described by the judging panel as "very clever get 'makers' to connect with the consumers and hoped all regional areas could live up to this work.” This is Town Square's entry below, along with the judging criteria utilised to award it Ad Campaign of the Year.

THE CHALLENGE