It was unanimous to the Mumbrella Awards 2020 judges: Playground XYZ was a clear winner in every aspect. Presenting an inspiring Aussie story and using proprietary technology to solve a real problem. the team delivered strong results and a healthy ambition to become the standout of the year. This is PLAYGROUND XYZ'S entry below, along with the judging criteria utilised to award it Marketing Technology Company of the Year.
Media consumption has reached an all time high. As consumers, we’re hooked on a proliferation of screens, all of which feed us an unprecedented amount of content. Accompanying this content are advertisements. Lots of them. Forbes reported that people see up to 10,000 ads a day. But how many are truly paid attention to?
