Susan Coghill

As Tourism Australia’s Chief Marketing Officer, Susan Coghill is responsible for driving the organisation’s global marketing efforts. Her relentless pursuit of effectiveness and world class creativity has raised the bar in destination marketing. Some of her well known and well-loved, award-winning campaigns including the global ‘Come and Say G’day’ campaign, the ‘Dundee’ Super Bowl campaign in the US, and the Australian ‘Holiday Here This Year’ campaign. In her time at Tourism Australia, Susan has been recognised as one of the top CMOs in Australia and Asia Pacific on Campaign Asia’s CMO Power List, B&T’s CMO Power List, AWARD CMO of the Year and the CMO50.

Erik de Roos

An experienced marketing and advertising professional, Erik joined the South Australian Tourism Commission in July 2021 with a clear ambition to make South Australia easy to remember and hard to forget. Since then, Erik has helped lead the SATC Marketing Team out of the COVID-19 pandemic and through once-in-a century floods to the establishment of a new distinctive, long-term brand platform for South Australia. Under Erik’s leadership, the South Australian Tourism Commission marketing team was awarded National Marketing Team of the Year in the 2023 Australian Marketing Institute Awards. 

Lindene Cleary

Lindene Cleary brings over 20 years of marketing expertise to her role as Chief Marketing Officer at Tourism Tasmania. Her journey has taken her from creative agencies to global powerhouses like Coca-Cola and Diageo, honing her skills across brand management, content creation, and strategic marketing communications.

At Tourism Tasmania, Lindene leads all aspects of the destination's marketing strategy both domestically and internationally. Her leadership has shaped signature creative work including the award-winning "Come Down For Air" platform and the distinctive "Off Season" initiative, which she developed during her five years as Head of Brand Marketing before stepping into her current role.

With experience spanning Sydney, Singapore, London, and Seoul, Lindene brings a global perspective to her work. Yet it's her deep connection to Tasmania—the place she now proudly calls home again—that truly drives her vision. A passionate advocate for her island, Lindene champions the vital role tourism plays in Tasmania's economy and community. She boldly and authentically leads the Tourism Tasmania marketing team in sharing Tasmania's unique story with the world, bringing her diverse experience to the place that matters most to her.

Marianthi Livaditis

Marianthi leads brand and marketing strategy and in-house creative services for the South Australian Tourism Commission, driving the implementation of a bold new rebrand – ensuring South Australia is not just seen, but felt. With an Honours degree in Anthropology and a Master’s in Business Marketing from the Ehrenberg-Bass Institute, she combines marketing science with a deep love for South Australia as a place, a culture, and a brand. For Marianthi, South Australia isn’t just home – it’s one of the country’s best destinations, and she’s dedicated to ensuring it no longer stays hidden but claims the spotlight it deserves.

Justine Lally

Justine is a highly respected tourism marketing veteran, boasting an impressive twenty plus years’ leading marketing strategy and customer initiatives across the travel, experience and events sectors.

She began her career at then P&O Resorts, before embarking on an extended stint at the APT Travel Group, where she served as the Europe Product Manager and significantly contributed to APT's recognition as the Best River Cruise Operator for five consecutive years.  Transitioning to marketing saw Justine leading a large cross-functional team, delivering evolving brand platforms for APT and Captain’s Choice, achieving strong brand health results, record new customer acquisition and high ongoing guest retention. Seeking new challenges, she then took on the role of revitalising Australia's celebrated food event - Melbourne Food & Wine Festival, showcasing her hands-on approach and expertise in brand evolution.

Justine’s breadth of experience now neatly dovetails with Journey Beyond’s 16 experiential tourism businesses, whose swag of premium Australian brands include The Ghan, Outback Spirit, Melbourne Skydeck and Sal Salis at Ningaloo Reef.  Responsible for the groups Brand Platforms, annual Strategic and Tactical marketing plans, customer growth projects and ultimately nurturing guests through the end-end customer journey.    

As Executive General Manager – Marketing with Journey Beyond, she is proud of her team delivering award-winning campaigns, large scale digital transformational projects, and a super fun time along the way.  

David Fraser

David brings over 15 years’ experience to BMF. Prior to joining in 2014, David was Creative Group Head at DDB Sydney where he created major campaigns for clients including Wrigley’s, McDonald’s and Volkswagen. At BMF, David has established ALDI Australia as the most awarded, efficient and effective retail account in the country, with the development of the ‘Good Different’ brand platform, with this work resulting in over 170 marketing effectiveness awards. Similarly, David’s award winning ways have also extended to the highly successful Tourism Tasmania ‘Come Down For Air’ brand platform, winner of numerous creative and effectiveness accolades.

Sara King

Sara King is Intrepid’s General Manager of Purpose and is responsible for delivering the company’s environmental, social and governance commitments, including as a signatory to the UN Global Compact and a certified B-Corp. Her remit includes stakeholder engagement, social and environmental impact, reconciliation, and the B-Corp certification .

Prior to joining Intrepid, Sara held a number of roles at the International Finance Corporation, a member of the World Bank Group, including working on sustainable communications and inclusive tourism development and sustainability in the Asia Pacific region. Sara holds a Master of International Relations from Macquarie University and a Graduate Certificate of Management from the AGSM at UNSW Business School.

Stuart Wragg

Stuart is the Managing Director of the Australian arm of Salterbaxter, Publicis Groupe’s advisory, engagement and reporting consultancy at the service of sustainability. With over 15 years of consulting experience, Stuart works with local and international teams to help Australian-based businesses drive progress toward a more sustainable future. Passionate about the power of credible and creative approaches to sustainable transformation, Stuart is driven to help Australian businesses manage ESG risks and unlock value from their investments in environmental and social initiatives.

Annabelle Jones

From driving visitation through meaningful storytelling to turning small-town charm into national conversation, Annabelle Jones is one half of the director duo behind we scout, the earned-first agency recently appointed as the PR partner for Mudgee Region Tourism.

Annabelle brings decades of experience delivering results-driven communications strategies for both global giants and boutique tourism operators. Her work is defined by a relentless focus on earning attention, whether through deep audience insights, creative ideas rooted in cultural relevance, or campaigns that deliver tangible commercial impact and a heap of authentic talkability. 

A natural communicator, Annabelle is known for getting under the skin of the brands she represents, understanding their priorities, shaping stories with purpose, and delivering cut-through across every channel. 

Brendan Day

Brendan is an award-winning executive creative director that consistently delivers category defining and culturally influential work. Since taking over the creative department at Town Square a little over 10 years ago, his leadership has transformed the strategic and creative output of every client at the agency.

Brendan has significant depth working on placemaking and destination marketing for brands all over the world including Visit Qatar and Hilton Hotels, as well as Australian brands including Visit Victoria, APT Travel Group, Melbourne Food & Wine Festival and Journey Beyond’s full portfolio of brands.

A previous Mumbrella Travel Awards Advertising Campaign of the Year winner for Town Square’s work on Made of Ballarat. In the same year the agency also took home Creative Agency of the Year. Town Square has featured consistently in the Mumbrella Travel Awards’ shortlists since then.

Brendan is currently completing his Masters Thesis on the impact of AI image and video generation tools on how creative directors shape work and lead teams. This is the final component of a Global Executive MBA with the renowned Berlin School of Creative Leadership.

Beau Kassas

With 15 years of marketing and public relations experience, Beau has worked with some of the most desired tourism, travel and hospitality brands both in-house and in agency.

Growing up in Regional New South Wales, he’s seen first-hand the importance of the visitor economy in small communities… so it was no surprise to hear of his return to the Mudgee Region, leading the tourism team as they embark on a bold new chapter.

Beau’s passion for storytelling, strategic collaboration and future-proofing destinations is what guides his approach to leadership and keeping ahead of change.

Fostering a culture that celebrates change, he challenges his team and partners to explore their curiosity and find solutions to challenges we’re yet to experience.

Dan Krigstein

Dan is Director of The Growth Distillery and News Corp Australia's Growth Intelligence Centre, joining the business in 2020. He is a consumer strategy and analytics leader with global experience across retail, consumer goods, digital and media industries. He currently leads the company’s Growth Intelligence Centre supporting publishers, brands, and industries develop growth strategies through unapologetic customer-led thinking and product innovation. Prior to News Corp, Dan has spent over a decade building transformative insights capabilities to help organisations orient towards true customer-centricity. 

Bosco Anthony

Bosco Anthony, Chief Brand Officer at Global Rev Gen (GRG) and Quant Plus, is a global marketing futurist shaping the trajectory of digital transformation. His passion is evident in the creation and implementation of groundbreaking solutions, most notably a portfolio of world-first AI-driven innovations encompassing chatbots, robotics, immersive reality, and advanced AI intelligence.

With a rich 20-year history encompassing over 1000 digital projects and 500 strategies across more than 200 sectors globally, Bosco has consistently demonstrated his ability to anticipate and shape industry trends. His experience extends beyond individual agencies; he has successfully built an interconnected ecosystem of businesses, fostering collaboration and serving a diverse international clientele.

Known for his entrepreneurial drive and expertise in business growth, Bosco is a sought-after speaker, having presented at over 1000 events worldwide, including his impactful talk at Tedx Stanley Park. His presentations are dynamic and insightful, drawing upon cutting-edge case studies and relevant research to equip audiences with practical strategies for navigating the evolving digital landscape.

Bosco's approach is rooted in design thinking, a methodology he applies to digital strategy, performance marketing, brand development, and business growth. He excels at helping brands articulate their core value and identify strategic partnerships to amplify their strengths. Ultimately, Bosco empowers organizations to move beyond the present, explore future possibilities, and make informed decisions in an increasingly data-driven world.

Vince Osmond

Vincent Osmond is a senior creative leader and strategic thinker with a passion for solving complex business challenges through insightful, award-winning campaigns.

As Creative Partner at Today The Brave, alongside Jade Manning, Vince has delivered bold work across industries like automotive, banking, airlines and FMCG.

Their creative partnership began in 2009 at DDB Johannesburg, producing standout campaigns for global brands such as Volkswagen, McDonald’s, and Virgin. Known for work like Kathmandu's ‘We’re Out There’ and Virgin’s “Middle Seat Lottery”, Vince is also dedicated to nurturing talent and fostering creative growth within the industry.

Jacqui Capel

With 18+ years experience within agencies such as OMD, Match Media and Bohemia, and digital and social publishers such as Mamamia, Jacqui’s skill set encompasses media strategy, go-to-market planning across paid, owned, shared and earned channels, including experience in bricks and mortar retail and e-commerce across social, influencer, brand partnerships and content marketing.

 Jacqui specialises in categories such as retail, travel, healthcare, food and beverage, and auto, and has created strategy for diverse clients including Best & Less, Bayer, Subaru, L'Oreal, J&J, Commonwealth Bank, Westpac, Pfizer, and Campari Group.

Oli Oldroyd

With a background in broadcasting and cinematography, Oli has spent over a decade shaping the story of True North Adventure Cruises. He began his journey at the company creating content from behind the lens – capturing the brand's remote, cinematic experiences from below the surface to the sky. His creative vision helped define True North’s unique visual identity, and his storytelling laid the foundation for an evolving brand narrative that consistently resonates with luxury adventure travellers.

Today, as Marketing Manager, Oli leads brand strategy, digital media, and content production across multiple channels. His work has helped secure True North's reputation as one of Australia’s most iconic experiential travel brands. From award-winning short films to collaborative media projects and branded video campaigns, Oli's career blends creative craft with strategic insight – making him a compelling voice in the world of luxury travel marketing.

Matt Bailey

Matt Bailey is a seasoned media and brand partnerships executive, with 15+ years of success in professional sports, travel, technology, and startups. With a career spanning both Australia and the United States, Matt's worked with or for the biggest brands in the world, including: Brooklyn Nets (NBA), New York Islanders (NHL), Harlem Globetrotters, NBL, Comcast, NBCUniversal, Bravo, Real Housewives, Ford, Toyota, Red Bull, Netflix, Samsung, Hasbro, DHL, and UGG. Known for creatively crafting high-impact collaborations and delivering against strategic objectives, Matt's career highlights include leading the Brooklyn Nets' push into China, taking his technology startup public, and his recent homecoming in joining Luxury Escapes. Passionate about leadership, Matt's also a keen mentor to startup founders and young professionals.

Sarah Davidson

Sarah Davidson is a lawyer turned funtrepreneur, TV presenter, podcaster, author and wellness expert.

Co-founder of Matcha Maiden and Matcha Mylkbar, Sarah is known for her presence as a TV and radio presenter for Channel 7's House of Wellness, her prestige as a business mentor and entrepreneur along with being a published author. But her voice is most recognised for her podcast 'Seize the Yay', where she encourages others to create a life they love. Becoming a new mum last year, Sarah has also become a trusted voice for other businesswomen embarking on the juggle of motherhood.

Florencia Aimo

Bio coming soon...

Dean Jones

Bio coming soon...

Jess Montague

Bio coming soon...

Anita Goodbeer

Anita Godbeer is a seasoned communications professional passionate about the Australian tourism industry. Serving as General Manager for PR, Social, Content and Advocacy at Tourism Australia, Anita leads the global team's ongoing efforts to navigate the evolving content, earned and social media landscapes to ensure Australia is top of mind for international travellers across 15 key markets. Her extensive experience includes senior roles in the field of entertainment at Ausfilm, CineVegas Film Festival and many years globe-trotting under the big top with Cirque du Soleil. In the lead up to the Brisbane 2032 Olympics, Anita and the team at Tourism Australia have already begun leveraging the green and gold decade when the eyes of the world are on Australia.