International Speaker: Where Are the Grown Ups? Adulthood Versus Adulting

Speaker: Edwin Wong, VP of Research & Insights, Buzzfeed

With the ‘traditional’ path to adulthood becoming the exception vs. the norm, BuzzFeed and Publicis set out to understand how people today are (or are not) navigating their progression towards adulthood.

In this session, Edwin Wong will share their findings, delving into consumer behaviours, attitudes and preferences and how together they developed a playbook for brands to become powerful partners with younger consumers by providing the content they value highly via the sources they trust most.