International Keynote: Fearless Girl – The Story Behind the Statue That Became an Overnight Viral Sensation

Speaker: Elizabeth Serotte, Vice President, Marketing Communications, State Street Global Advisors

June 13, 2018

The statue, a young girl facing Wall Street’s iconic Charging Bull, dominated social media almost straight away. Created by State Street Global Advisors, it garnered over one billion Twitter impressions in the first 12 hours, eventually reaching 4.6 billion Twitter impressions and 745 million Instagram impressions over 12 weeks.