Cordless Audiences – Who Are They and Why Should You Care?

Speaker: Gareth Tomlin, General Manager - Data, Insights & Analytics, Network 10 & James Jayesuria, Managing Director, Nature

Network 10 and Nature unveil the full research results on cordless audiences – essentially the under 50s. When it comes to content consumption, the cordless audience can have extremely complex habits. Discovering the best way to engage them has flummoxed marketers recently.