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Crawl, Walk, Run, Fly: The Stages of Mass-Personalisation

· Damian Francis

Speakers: Ben Willee, General Manager & Media Director, Spinach Advertising & Richard Taylor, Senior Digital Strategist, Spinach Advertising

With mass-personalisation on track to have an impact greater than digital on brands, Spinach’s Ben Willee and Richard Taylor explore the stages of mass personalisation.

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