The Extraordinary Story of Deng Adut and Western Sydney University

Speakers: Deng Adut, Lawyer and Graduate of Western Sydney University, George Betsis, ECD, VCD, James Wright, CEO and MD, Havas and Red Agency, & Angelo Kourtis, Vice President, Western Sydney University

The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of 2015. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.