International Keynote: The Evolution of Search and Marketing’s Monumental Shift

Speaker: Christie Olson, Head of Evangelism for Search, Microsoft

Search is evolving at a staggering pace, rapidly changing the way that brands advertise their products and audiences consume brand messages. This year, AI among other technologies, evolved to a point of maturity that ensured it was becoming a significant talking point in marketing strategies for businesses of all sizes and their associated agencies.