Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters

July 13, 2018

Passengers dragged from aeroplanes, cheating in sport, exploding smartphones, misuse of sensitive images for advertising, faulty airbags – brands come into the firing line all the time for various issues the media judge to be newsworthy. Some of those have the unenviable pleasure of picking up significant traction and causing the brand immense and long-lasting issues.