You Got Served – How to Avoid Ad Technology Working Against You

Speaker: Bryan Melmed, Vice-President of Insights, Exponential

June 3, 2015

Bryan Melmed talks about the chasm between digital data and reality, why you can't rely on data, how programatic works, why we need to stop focusing on how we deliver ads, and how marketing is fast becoming a bit part in a story about tech investment and why we need to get back to basics.