How to Humanise Data

Speakers: Simone Blakers, Managing Director, RAPP; Lucy Acheson, Head of Data Science & Insights, RAPP

June 3, 2015

Simone Blakers and Lucy Acheson discuss big data: how to get it, how to read it, how to assess the value exchange between a business and its audience and how to humanise it and gain insight using big brand case studies.