Video

Blurring – What Business Are You In Now?

· Darren Wells

Speaker: Megan Brownlow, Partner, PwC

June 8, 2017

“What business are you really in?” was first asked in 1960 by economist and father of modern marketing, Theodore Levitt. This old question, designed to help railroads deal with the disruption of air travel, has new meaning in today’s blurred world.

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here

Latest Event Content

More Event Content

Latest Video