International Keynote: From Storytelling to The New Age of ‘Hypertelling’

Speaker: Michael Yapp, Director, The ZOO Americas

June 8, 2017

Mike Yapp, Founder and Chief Creative Officer of Google’s creative think-tank for brands and agencies The Zoo, joins Mumbrella360 to explore how technology has created a profound opportunity for users to manipulate stories and determine how they will be told.