Premiumisation or Commoditisation? Understanding Finance’s Two Stream Economy

Speaker: Dr Ross Honeywill, Executive Director, Centre for Social Economics

September 23, 2020

The word ‘premiumisation’ is on everyone’s lips while, at the same time, the finance industry is becoming more commoditised. Confused? No need to be, because it’s official: we’re in a two-speed economy. So, who do you need to seduce in the fast-lane? And who do you need to avoid in the slow lane? What are the risks to a financial services brand stuck in the slow lane? And how can the money-active consumers in the fast lane future-proof your brand?