Connecting With Consumers in a New Marketing World

September 23, 2020

“Consumers are likely to say that they trust their banks and insurers more than they did 12 months ago.” That’s according to a 2019 study by Accenture Global Finance Services - and no doubt welcome news for an industry that went through a Royal Commission, substantially changed by Open Banking, experienced drastic shifts in consumer technology and is now dealing with a pandemic.