Connecting Brands with Fans: The Phenomenon of Fandom in Sport

Speakers: Toby Boon, Director of Insights, Strategy and Effectiveness, Powered by Nine; Anne Gruber, Head of Content Partnerships – Sport, Powered by Nine; Hannah Krijnen, Director, Fiftyfive5

October 21, 2020

The sport fan can be an ultimate goal for marketers – having customers who are deeply committed and passionate go out into the world to share content and evangelise others. But what do brands need to do to embed themselves in the world of sport in an authentic manner, and can brands translate this passion to achieve fandom itself?