Melding E-commerce and Retail: Piloting a Travel Retail Start-up’s Journey to International Domination

Date: 23 March 2023

Athan Didaskalou co-founded July, a homegrown direct-to-consumer travel lifestyle brand that is a global success story.
July has bucked the retail malaise by delivering 640% growth post covid, and its trajectory continues to impress.

After launching a single luggage product in 2019, July has more than 30 products across various categories, including luggage, accessories and soft bags. It operates in Australia, NZ and the USA, is launching in the UK in June and is increasingly taking market share off its more established rivals.