International Keynote: How an Audio Story Hurled Sweden Into the Spotlight

Date: 27 April 2023

An audio campaign so unique non-media and marketing publications Forbes and Nylon wrote about it. This is Kiln, part of the Spellbound by Sweden campaign created to attract visitors to the country.

It’s only available to listen to in full when you’re in Sweden. When a traveller arrives in the country they are able to access the story on Spotify.