Acing your Sports Partnerships: Lessons from the AO – Going Beyond the Contract

Date: 19 September 2024

This session delves into the pivotal role of enduring brand concepts in sporting events, unpacking the success of one of the world’s largest, The Australian Open.

Looking at themes such as positioning to diverse segments, serving multiple goals from ticket sales to grassroots impact and the essential role of brand partnerships in enhancing the fan experience, experts from Tennis Australia will share learnings, case studies and predictions that will resonate with marketers and event owners alike.