The Lunchtime Debate: “Digital Metrics Are Full of Bullshit”

June 8, 2017

Digital marketing sceptic Professor Mark Ritson has ignited debate across Australia’s marketing landscape with his provocative commentary on the shift of budgets away from traditional channels.

Ritson has made an entertaining case that many marketers have been sleepwalking into shifting budgets into social media and other digital channels without sufficient evidence of success. But do his own claims stack up?